同濟大学 How to Raise Money for Your Startup TONGJI UNIVERSITY 3.Do breadth-first search weighted by expected value. Talk to all potential investors in parallel rather than serially,but give higher priority to the more promising ones. Expected value how likely an investor is to say yes X how good it would be if they did. an eminent an obscure angel investor who won't who would invest much,but invest a lot,but will be easy to will be hard to convince convince
3. Do breadth-first search weighted by expected value. • Expected value = how likely an investor is to say yes X how good it would be if they did. How to Raise Money for Your Startup • Talk to all potential investors in parallel rather than serially, but give higher priority to the more promising ones. an eminent investor who would invest a lot, but will be hard to convince an obscure angel who won't invest much, but will be easy to convince
同濟大学 How to Raise Money for Your Startup TONGJI UNIVERSITY 4.Have multiple plans. Store -Salesperson:"How much were you planning to spend?" For they can show you only things that cost the most you'll pay. Investor:"How much you're planning to raise?" plan to raise a It's to see whether you'd be a suitable recipient specific amount for the size of investment they like to make,and also to judge your ambition,reasonableness,and different plans match how far you are along with fundraising. different investors A rule of thumb about the upper limit on what you should raise: the number of people you want to hire X $15k X 18 months. Eg.20 x $15k x 18=$5.4 million
4. Have multiple plans. How to Raise Money for Your Startup It's to see whether you'd be a suitable recipient for the size of investment they like to make, and also to judge your ambition, reasonableness, and how far you are along with fundraising. plan to raise a specific amount different plans match different investors - Salesperson:"How much were you planning to spend?" For they can show you only things that cost the most you'll pay. - Investor: "How much you're planning to raise？" A rule of thumb about the upper limit on what you should raise: the number of people you want to hire X $15k X 18 months. Eg. 20 x $15k x 18 = $5.4 million