同海大学 TONGJI UNIVERSITY Business Plan Dr.Pan Xuan School of Economics and Management Tongji University
Business Plan Dr. Pan Xuan School of Economics and Management Tongji University
同濟大学 TONGJI UNIVERSITY What is a Business Plan? A Business Plan can be defined as: A formal report detailing the marketing strategy,production costing and financial implications of a business start up Its main purposes are to: >Identify strengths and weaknesses of the business idea >Highlight the financial risks involved >Help to plan the business >Help to obtain FINANCE mPossible sources include: ，Family and Friends ◆Bank ◆Venture Capitalists
同濟大学 TONGJI UNIVERSITY What's the Point? You don't have to have a Business Plan to start a business! But,research proves that Business Plans work: DOAY ONLY NEWS NEWS VS e 59%of businesses all Businesses that undertake regular that started with a business plan felt surveyed business planning have on average a that it had enabled strategic had profit margin of 54% them to grow larger Boy rescues enue For those that do n within their first two trapped cats those the average profit years Boy rescues trapped cats margin is 35%
同濟大学 TONGJI UNIVERSITY Contents of a Business Plan Your Business Product and/or Details Objectives Services offered Key Personnel Typical Contents Sales and of a Business Plan Marketing Financial Information Customers Competition
同濟大学 TONGJI UNIVERSITY Business Obiectives The objectives of a business outline what they want to achieve over different time spans: year: 1 2 3 4 5 Short-Term E.g.To survive,or to establish a reputation in the local area Medium-Term E.g.to achieve growth,perhaps by opening other branches Long-Term E.g.to be an ethical business,or make charitable donations