同源大学 TONGJI UNIVERSITY The Business Model Canvas Dr.Pan Xuan School of Economics and Management Tongji University
The Business Model Canvas Dr. Pan Xuan School of Economics and Management Tongji University
同濟大学 TONGJI UNIVERSITY You're holding a handbook for visionaries.game changers. Definition of a Business and challengers striving to defy outmoded business models and design tomorrow's enterprises.It's a book for the Model Business Model 四四 ·The9 Building Blocks Generation WRIT EN ·The Business Model CO-CREATED Canvas DESIGNED BY Market Size Hypothesis
• Definition of a Business Model • The 9 Building Blocks • The Business Model Canvas • Market Size Hypothesis
同源大学 Definition of a Business Model TONGJI UNIVERSITY Avallable online at www.sciencedirect.com JOURNAL OF BUSINESS RESEARCH ELSEVIER Joumal of Butiness (2005)726-735 The entrepreneur's business model:toward a unified perspective Michael Morris"*,Minet Schindehutte,Jeffrey Allens Lniveriryf Cemro!Florida.Orfando FL32816 USA Received2 September200 ceed November 2003 Stewart and Zhao(2000):"a statement of how a At the economic level firm will make money and sustain its profit stream over time.” Mayo and Brown(1999):"the design of key At the operational level interdependent systems that create and sustain a competitive business.' Slywotsky (1996):"the totality of how a company selects its customers,defines and differentiates its At the strategic level offerings,defines the tasks it will perform itself and those it will outsource,configures its resources,goes to market,creates utility for customers and captures profits
Definition of a Business Model At the economic level Stewart and Zhao (2000): ‘‘a statement of how a firm will make money and sustain its profit stream over time.’’ At the operational level Mayo and Brown (1999): ‘‘the design of key interdependent systems that create and sustain a competitive business.’’ At the strategic level Slywotsky (1996): ‘‘the totality of how a company selects its customers, defines and differentiates its offerings, defines the tasks it will perform itself and those it will outsource, configures its resources, goes to market, creates utility for customers and captures profits.’’
同濟大学 Definition of a Business Model TONGJI UNIVERSITY Def:Business Model A business model describes the rationale of how an organization creates,delivers, and captures value
Def: Business Model A business model describes the rationale of how an organization creates, delivers, and captures value Definition of a Business Model
同濟大学 The 9 Building Blocks TONGJI UNIVERSITY Customer Segments Revenue Streams 适&总配足雕 2 D Ke O K Streams rtnerships Structure Propositions 时o ouslde the eterprise
The 9 Building Blocks