Market research for ec Tracking Customer Movements transaction log a record of user activities at a company,'s eb site clickstream behavior Customer movements on the Internet Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 16 Market Research for EC • Tracking Customer Movements transaction log A record of user activities at a company’s Web site clickstream behavior Customer movements on the Internet
Market research for ec Web bugs Tiny graphics files embedded on e-mail messages and in Web sites that transmit information about the users and their movements to a Web server spyware Software that gathers user information over an Internet connection without the users knowledge Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 17 Market Research for EC Web bugs Tiny graphics files embedded on e-mail messages and in Web sites that transmit information about the users and their movements to a Web server spyware Software that gathers user information over an Internet connection without the user’s knowledge