Foreign LanguageDepartmentChapterUnit 2 Trade Fairs and Exhibitions1. To instill the appreciation for the cultural heritageand national pride through the history of the PalaceMuseum.（IdeologicalandMoralObjective）（思政目标)2. To listen to and talk about Trade Fairs andExhibitions;3.Tolearn how companies benefit from trade shows;Teaching Objective4. To learn to write Inquiry and Quotation,5. To review Noun Clauses;6.Tomake and respond to anApology,7. To understand negation;8. To understand customer service;9. To learn the skills on level A exam1.TomastertheknowledgeofTradeFairsandExhibitions;2. To encourage Students to complete their tasks asateamandpresenttheirproject.Teaching Focus3.To master the key words and expressions of thisunit.4. To master grammar: Noun Clauses and writingtask: Inquiry and quotation1. Get Students to learn the topic and do the syndicateactivities in the class;2. Get Students to master the key language points andgrammatical structures in the texts;Teaching Difficulty3. Get Students to conduct a series of reading.listening, speaking and translating activities related tothe theme of the unit,4.Get Students to practice Level B examTeaching Duration8lessonsTask-Based Language TeachingTeaching MethodAssignmentLevel B exam paper.Teaching Procedures:Stepl. Ideological and Moral TeachingInsightinto Culture:ThePalaceMuseumTask1Talk about the given topic with your neighbor.You can use the word bank forreferenceAnswer Key (Open)Task 2Discuss the following questions with your partner and share your answers with your class
Foreign Language Department Chapter Unit 2 Trade Fairs and Exhibitions Teaching Objective 1. To instill the appreciation for the cultural heritage and national pride through the history of the Palace Museum. (Ideological and Moral Objective) (思政目 标) 2. To listen to and talk about Trade Fairs and Exhibitions; 3. To learn how companies benefit from trade shows; 4. To learn to write Inquiry and Quotation; 5. To review Noun Clauses; 6. To make and respond to an Apology; 7. To understand negation; 8. To understand customer service; 9. To learn the skills on level A exam. Teaching Focus 1. To master the knowledge of Trade Fairs and Exhibitions; 2. To encourage Students to complete their tasks as a team and present their project. 3. To master the key words and expressions of this unit. 4. To master grammar: Noun Clauses and writing task: Inquiry and quotation Teaching Difficulty 1. Get Students to learn the topic and do the syndicate activities in the class; 2. Get Students to master the key language points and grammatical structures in the texts; 3. Get Students to conduct a series of reading, listening, speaking and translating activities related to the theme of the unit; 4. Get Students to practice Level B exam. Teaching Duration 8 lessons Teaching Method Task-Based Language Teaching Assignment Level B exam paper. Teaching Procedures: Step1. Ideological and Moral Teaching Insight into Culture: The Palace Museum Task 1 Talk about the given topic with your neighbor. You can use the word bank for reference. Answer Key (Open) Task 2 Discuss the following questions with your partner and share your answers with your class
Foreign Language DepartmentQuestions and Answers1. Do you often visit museums? Which museum do you like best, and why?-Yes,I likevisiting museums a lot.Among the museums,I like thePalaceMuseum most.It isa national museum in the Forbidden City in Beijing. There are rich collections of paintings,ceramics, seals, and sculptures. Every time I go there, I spend a long time looking at thosepaintingsclosely2. What had the Palace Museum been used for before it became a national museum?- It used to be the royal palace where the king or queen lived and worked with their royalfamily and other people of high social rank.3.WhyisthePalaceMuseumsopopularbothat homeandabroad?First,ithasa longhistoryof morethan600years,datingfromtheMingandQingdynastiessecond,it hashugecollections ofmorethan1.8millionpieces ofart:andthird,theChinesecivilization is one of the oldest civilizations in the world, and many foreigners admire ancientChinese civilization.4. Why do people like to visit museums?- By visiting museums people can admire historical objects and works of art, and learn aboutcivilization of the past.Museums help people learn about human culture and history5.What's the difference between a museum and a trade fair?- A museum is a place where you can see interesting objects or works of art and learn thingsaboutthe past,whilea tradefairor an exhibition is whereyou canlook atproducts,especiallynewproductsthatcanbepurchased.Culture Spot: Chinese clothing cultureTask 1: A wide variety of exhibits are displayed annually at Chinese trade fairs andexhibitions. Among those exhibits, Chinese clothing is always eye-catching. Thefollowing four pictures are representatives of Chinese clothing, please fill properstyles in the blanks according to the reference.Reference: Cheongsam (qipao), Chinese tunic suit (Zhongshan Zhuang), Han Fu,NewTang suitTask 2:Chinese clothing usually contains its uniquehistory and culture.Please complete the formaccordingtotheinformationavailable
Foreign Language Department Questions and Answers 1. Do you often visit museums? Which museum do you like best, and why? ‒ Yes, I like visiting museums a lot. Among the museums, I like the Palace Museum most. It is a national museum in the Forbidden City in Beijing. There are rich collections of paintings, ceramics, seals, and sculptures. Every time I go there, I spend a long time looking at those paintings closely. 2. What had the Palace Museum been used for before it became a national museum？ ‒ It used to be the royal palace where the king or queen lived and worked with their royal family and other people of high social rank. 3. Why is the Palace Museum so popular both at home and abroad? ‒ First, it has a long history of more than 600 years, dating from the Ming and Qing dynasties; second, it has huge collections of more than 1.8 million pieces of art; and third, the Chinese civilization is one of the oldest civilizations in the world, and many foreigners admire ancient Chinese civilization. 4. Why do people like to visit museums? ‒ By visiting museums people can admire historical objects and works of art, and learn about civilization of the past. Museums help people learn about human culture and history. 5. What’s the difference between a museum and a trade fair? ‒ A museum is a place where you can see interesting objects or works of art and learn things about the past, while a trade fair or an exhibition is where you can look at products, especially new products that can be purchased. Culture Spot: Chinese clothing culture Task 1: A wide variety of exhibits are displayed annually at Chinese trade fairs and exhibitions. Among those exhibits, Chinese clothing is always eye-catching. The following four pictures are representatives of Chinese clothing, please fill proper styles in the blanks according to the reference. Reference: Cheongsam (qipao), Chinese tunic suit (Zhongshan Zhuang), Han Fu, New Tang suit Task 2: Chinese clothing usually contains its unique history and culture. Please complete the form according to the information available
Foreign Language DepartmentChineseSuitableforHistoryCultural annotationsclothingMen /WomenThe full name of Han Fu is"traditionalItcanreflect the ChineseMen and womenHanFucostumeofHannationalityItshistorycanetiquette culture.be traced back to the pre-Qin Period.Formed in 1920s, it has become popular atIt can show the physicalCheongsam home and abroad since1980s.Dbeauty and elegance ofWomen only(qipao)Its handiwork was listed as one of theChinese women.national intangible cultural heritage in 2011.ChineseSuitable forHistoryCultural annotationsclothingMen /WomenNamed after Dr. Sun Yat-sen in theChineseThe four pockets on theRepublic of China (1911),the suittunic suitfront represent:"courtesy,Men onlybecame popular among ordinary ?(Zhongshanjustice,integrityand sensepeople since1950s.It was adopted asZhuang)ofshame"（礼义廉耻）the national formal dress in 2016.It refers to the clothingAs a modern Chinese clothing, itworn by20 Chinese andNew Tangcombines the characteristics ofMen and women4foreign leaders of APECsuitmandarin jacket with Westernmeeting in Shanghai intailoring.2001.Step2. Let's Watch: Welcome to our boothThis part presents a video playlet for students to better understand the topic of the unitand the language about it.2.1 Understanding the playlet2.1.1WatchthevideoforthefirsttimeandanswerthequestionsQuestionl.Wheredoes theconversationtakeplace?Question2. What products does Miss Liu sell?Question3.WhatwillMr.Browndoattheendofthediscussion?2.1.2 Watch the video for the second time and answer the questions.Question4.On whatbasis doesMissLiuofferherprice?Question5. What discount does Miss Liu agree to give in the end?Question6.WhatpaymenttermsdoesMr.Brownchoose?2.1.3 Watch the video again and complete the following statements with thewords or phrases given below.1.Wechina tableware.2.This china plate is one of ouryour price by10%?3. Can you possibly4.We offerthecompared with other exhibitors.5. I wouldif you order more than 1000 dozens.an irrevocable,confirmed L/C6. We would like to
Foreign Language Department Step2. Let’s Watch: Welcome to our booth This part presents a video playlet for students to better understand the topic of the unit and the language about it. 2.1 Understanding the playlet 2.1.1 Watch the video for the first time and answer the questions. Question1. Where does the conversation take place? Question2. What products does Miss Liu sell? Question3. What will Mr. Brown do at the end of the discussion? 2.1.2 Watch the video for the second time and answer the questions. Question4. On what basis does Miss Liu offer her price? Question5. What discount does Miss Liu agree to give in the end? Question6. What payment terms does Mr. Brown choose? 2.1.3 Watch the video again and complete the following statements with the words or phrases given below. 1. We _ china tableware. 2. This china plate is one of our _. 3. Can you possibly _ your price by 10%? 4. We offer the _ compared with other exhibitors. 5. I would _ if you order more than 1000 dozens. 6. We would like to _ an irrevocable, confirmed L/C
Foreign LanguageDepartmentcwurodleCanton FaStep 3 Let'sRead3.1 New words, phrases and expressions3.2Outline of the textPopcorn, Not a Good Trade Show Idea!About the popcorn story:Activity:-set an old-fashioned popcorn machinefreepopcorn0-handed outHappening:-full of popcorn smellcrowded with②peoplewantingfreepopcomexhibitor's product③Effect: poor as no one was interested in theproduct or service④Exhibitor's product:financialThelesson from the popcorn story:-hand out cool giveawaysright visitors?draw3.3Text:Thebackgroundknowledgeof tradeshow3.4Understanding and Language Points3.4.1.one of the exhibitors had an old-fashioned popcorn machine in their booth space, handingout free bags of delicious, hot buttered popcorn.handout:togivesomethingtoeachpersoninagrouporplace分发，发放e.g.They stood onthe streetcornerhandingout leaflets他们站在街角发放宣传单。Structure Analysis:“handing out free bags of delicious, hot buttered popcorn"is a presentparticiple phrase used as an adverbial to supplement what the exhibitor is doing.3.4.2.I was actually surprised that the exhibitor was permitted to make and serve it, since a lot oftrade showvenues (including home shows)don't let exhibitors hand out food ordrinks at theirtrade show booths.surprised:havingthefeelingthatyougetwhen somethingunexpected happens意外的，惊的e.g.Wewereverysurprisedattheresult.这个结果让我们觉得很意外。permit:to allow someone to do something,or to allow something to happen 允许，准许
Foreign Language Department Step 3 Let’s Read 3.1 New words, phrases and expressions 3.2 Outline of the text 3.3 Text: The background knowledge of trade show 3.4 Understanding and Language Points 3.4.1. one of the exhibitors had an old-fashioned popcorn machine in their booth space, handing out free bags of delicious, hot buttered popcorn. hand out: to give something to each person in a group or place 分发，发放 e.g. They stood on the street corner handing out leaflets. 他们站在街角发放宣传单。 Structure Analysis: “handing out free bags of delicious, hot buttered popcorn” is a present participle phrase used as an adverbial to supplement what the exhibitor is doing. 3.4.2. I was actually surprised that the exhibitor was permitted to make and serve it, since a lot of trade show venues (including home shows) don’t let exhibitors hand out food or drinks at their trade show booths. surprised: having the feeling that you get when something unexpected happens 意外的，惊讶的 e.g. We were very surprised at the result. 这个结果让我们觉得很意外。 permit: to allow someone to do something, or to allow something to happen 允许，准许
Foreign LanguageDepartmente.g.Shepermittedherselfasinglebarofchocolateaweek.她允许自己每周吃一块巧克力。Structure Analysis:“since a lot of trade show venues...at their trade show booths" is an adverbialclause of reason introduced by“"since"3.4.3. In any event, the popcorn booth had a huge crowd, with lots of people wanting freepopcorn.inanyevent:whateverhappens不管怎样，无论如何e.g. I might go home next month, but in any event, I'll be home for Christmas.我也许下个月回家，但无论如何，我会在家过圣诞节的。Structure Analysis:“with lots of people wanting free popcorn"is a prepositional phrase used as anobject complement of"a huge crowd".3.4.4.The lesson here is that you need to promote your trade show booth and draw a crowd, butyou want to draw a crowd of qualified prospects, not hungry or greedy people just looking for afree handoutdraw：toattractattentionorinterest吸引，引起（兴趣、注意）e.g. He's an excellent speaker who always draws a crowd.他很擅长演讲，总能吸引大批的听众。a crowd of:a large group of people who have come together一大群e.g.Acrowdofreporterswashammeringonthedoor一群记者正在砰砰地拍打着大门prospect:apossibleorlikelycustomer潜在客户e.g.She's been on thephone all daycalling various new prospects她整天都在打电话给各种新的潜在客户。Structure Analysis:"looking for a free handout"is a present participle phrase used as apostpositive attribute, modifying“hungry or greedy people".3.5 Understand the TextTask 1: Work with your partner and answer the following questions according to the Text.1. What did the“popcorn booth" do to attract visitors?2. What happened during the popcorn promotion activity?3.What was the effect of the popcorn promotion?4. What was the exhibitor's product?5.What lesson can we learn from the"popcorn booth"story?Task 2:1.Why did the exhibitor hand out free popcorn?a. To attract visitors.b.To sell popcorn.d. To thank visitors.c. To entertain visitors.2.The author was surprised thata.the popcorn's aroma was amazingb.the exhibitor was allowed to make and serve popcornc. many exhibitors handed out food and drinksd.the popcorn booth had a large crowd3.What's the meaning of the underlined word in“Unfortunately,I didn't see anyone interested inwhat the booth was exhibiting"?b.Doingc.Makingd. Selling.a.Showing.4. Which of the following statements is True?
Foreign Language Department e.g. She permitted herself a single bar of chocolate a week. 她允许自己每周吃一块巧克力。 Structure Analysis: “since a lot of trade show venues . at their trade show booths” is an adverbial clause of reason introduced by “since”. 3.4.3. In any event, the popcorn booth had a huge crowd, with lots of people wanting free popcorn. in any event: whatever happens 不管怎样，无论如何 e.g. I might go home next month, but in any event, I’ll be home for Christmas. 我也许下个月回家，但无论如何，我会在家过圣诞节的。 Structure Analysis: “with lots of people wanting free popcorn” is a prepositional phrase used as an object complement of “a huge crowd”. 3.4.4. The lesson here is that you need to promote your trade show booth and draw a crowd, but you want to draw a crowd of qualified prospects, not hungry or greedy people just looking for a free handout. draw: to attract attention or interest 吸引，引起（兴趣、注意） e.g. He’s an excellent speaker who always draws a crowd. 他很擅长演讲，总能吸引大批的听众。 a crowd of: a large group of people who have come together 一大群 e.g. A crowd of reporters was hammering on the door. 一群记者正在砰砰地拍打着大门 prospect: a possible or likely customer 潜在客户 e.g. She’s been on the phone all day calling various new prospects. 她整天都在打电话给各种新的潜在客户。 Structure Analysis: “looking for a free handout” is a present participle phrase used as a postpositive attribute, modifying “hungry or greedy people”. 3.5 Understand the Text Task 1: Work with your partner and answer the following questions according to the Text. 1. What did the “popcorn booth” do to attract visitors? 2. What happened during the popcorn promotion activity? 3. What was the effect of the popcorn promotion? 4. What was the exhibitor’s product? 5. What lesson can we learn from the “popcorn booth” story? Task 2： 1. Why did the exhibitor hand out free popcorn? a. To attract visitors. b. To sell popcorn. c. To entertain visitors. d. To thank visitors. 2. The author was surprised that _. a. the popcorn’s aroma was amazing b. the exhibitor was allowed to make and serve popcorn c. many exhibitors handed out food and drinks d. the popcorn booth had a large crowd 3. What’s the meaning of the underlined word in “Unfortunately, I didn’t see anyone interested in what the booth was exhibiting”? a. Showing. b. Doing. c. Making. d. Selling. 4. Which of the following statements is True?