Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Discuss the major steps in developing an EC application. 2. Describe the major EC applications and list their major functionalities

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the differences between legal and ethical issues in EC. 2. Understand the difficulties of protecting privacy in EC. 3. Discuss issues of intellectual property rights in EC

Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the need for justifying EC investments, how it is done, and how metrics are used to determine justification. 2. Understand the difficulties in measuring and justifying EC investments. 3. Recognize the difficulties in establishing intangible metrics and describe how to overcome them

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the strategic planning process. 2. Describe the purpose and content of a business plan. 3. Understand how e-commerce impacts the strategic planning process. 4. Understand how EC applications are formulated, justified, and prioritized

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the role of support services in EC. 2. Define EC order fulfillment and describe the EC order fulfillment process. 3. Describe the major problems of EC order fulfillment. 4. Describe various solutions to EC order fulfillment problems

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Understand the shifts that are occurring with regards to non-cash and online payments. 2. Discuss the players and processes involved in using credit cards online. 3. Discuss the different categories and potential uses of smart cards

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Document the trends in computer and network security attacks. 2. Describe the common security practices of businesses of all sizes

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define the various types of e-auctions and list their characteristics. 2. Describe the processes involved in conducting forward and reverse e-auctions. 3. Describe the benefits and limitations of e-auctions. 4. Describe some unique e-auction models

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define mobile commerce and understand its relationship to e-commerce. 2. Understand the mobile computing environment that supports m-commerce. 3. Describe the four major types of wireless telecommunications networks