BusinessInternationalHuang HuipingEconomicSchool.Whut
Huang Huiping Economic School.Whut International Business
Chpt 8 Exporting and CountertradeReadingQuestions:#Why does exporting remainachallengeformanyfirms?# How to improve export performance?#Countertrade
Chpt 8 Exporting and Countertrade Reading Questions: Why does exporting remain a challenge for many firms? How to improve export performance? Countertrade
1 Why does exporting remain achallengeformany firms?:Self-reading P411-419ReadThe 12 most common mistakes andpitfalls awaiting new exporters", on p451AnotherPerspective,Try to find the solutions to those problemsfrom your textbook and other sources
1 Why does exporting remain a challenge for many firms? • Self-reading P411-419 • Read“ The 12 most common mistakes and pitfalls awaiting new exporters”, on p451, Another Perspective, • Try to find the solutions to those problems, from your textbook and other sources
The 12most common mistakes andPitfallsAwaitingNewExporters# Failure to develop an international marketing plan andobtain exportcounsel# Insufficient commitment by top management#Insufficient care in selecting oversea distributors# Chasing orders from around the world instead ofestablishing a basis for profitable operations and orderlygrowth# Neglecting export business when domestic market booms#Failure to treat international distributors on a egual basiswithdomestic counterparts
The 12 most common mistakes and Pitfalls Awaiting New Exporters Failure to develop an international marketing plan and obtain export counsel Insufficient commitment by top management Insufficient care in selecting oversea distributors Chasing orders from around the world instead of establishing a basis for profitable operations and orderly growth Neglecting export business when domestic market booms Failure to treat international distributors on a equal basis with domestic counterparts
The 12 most common mistakes and PitfallsAwaitingNewExporters# Assuming that given market technique and productswill automatically be successful in all countries:# Unwillingness to modify products to meet theregulations or cultural preference of other countries;# Failure to print service, sale, warranty messages inlocally understood language,# Failure to use of an export management company# Failure to consider licensing or joint-ventureagreements# Failure to provide readily available servicing for theproduct
Assuming that given market technique and products will automatically be successful in all countries; Unwillingness to modify products to meet the regulations or cultural preference of other countries; Failure to print service, sale, warranty messages in locally understood language; Failure to use of an export management company; Failure to consider licensing or joint-venture agreements Failure to provide readily available servicing for the product The 12 most common mistakes and Pitfalls Awaiting New Exporters