International Business (6)Huang HuipingEconomic School.Whut
International Business (6) Huang Huiping Economic School.Whut
Part5Compete inGlobalMarketGlobal StrategyEntering foreign market strategyStrategies in International BusinessOperation- R&D, Marketing- Manufacturing and logistic- Human resource management
Part 5 Compete in Global Market Global Strategy Entering foreign market strategy Strategies in International Business Operation - R&D, Marketing - Manufacturing and logistic - Human resource management
6.GlobalStrategyLearning ObjectivesThe concept of strategy different strategies How can firms profit from expending their activitiesglobally ?How the pressures for Cost and the pressures forlocal responsiveness influence the choices of globastrategies?CountrydifferencesandchoicesofglobalstrategiesStrategicalliance
6. Global Strategy Learning Objectives The concept of strategy, different strategies How can firms profit from expending their activities globally ? How the pressures for Cost and the pressures for local responsiveness influence the choices of global strategies? Country differences and choices of global strategies Strategic alliance
Opening Case : AXAWhat did it show when MrBebear chose the1name AXA for this company?What was the main strategy which AXA adopted2primarily before financial crisis in 2008 ?Explain this strategy. What are the benefits ofthis strategy?Did AXA change the basic strategy after 2008?3元Explain this strategy. What are the benefits ofthis strategy? Can Intel Company adopt thisstrategy? Why ?Whatare the determinantfactors influence afirm's decisions of basic strategy?
Opening Case : AXA 1. What did it show when Mr.Bebear chose the name AXA for this company? 2. What was the main strategy which AXA adopted primarily before financial crisis in 2008 ? Explain this strategy. What are the benefits of this strategy? 3. Did AXA change the basic strategy after 2008? Explain this strategy. What are the benefits of this strategy? Can Intel Company adopt this strategy? Why ? 4. What are the determinant factors influence a firm’s decisions of basic strategy?
Opening case study:Localization The strategy focus on increasing profitabilityby customizing the firm's goods and servicesso that they provide a good match to taste andpreference in different nations.Localization of manufacturing, marketing, andR&D, human resourcing.Adaptation: in the industry whichdifferentiation is more important than costcontrol
Opening case study : Localization The strategy focus on increasing profitability by customizing the firm’s goods and services so that they provide a good match to taste and preference in different nations. Localization of manufacturing, marketing, and R&D, human resourcing. Adaptation: in the industry which differentiation is more important than cost control