International(7)BusinessHuang HuipingEconomic School. Whut
International Business (7) Huang Huiping Economic School. Whut
7. Entering Foreign Market (chpt.12)LearningObiective1.Explore the three basicdecisionsthat a firm contemplatingforeign expansion must make:which marketsto enter, whenonwhatscale.toenterthosemarkets,and2.Review the different modes that firms use to enter a foreignmarket.Understandtheadvantagesanddisadvantagesofeachentry mode.3.ReviewingFDltheoriesandpolicies.4.Appreciatethe relationshipbetweenstrategyandafirm'schoiceofentrymode
7. Entering Foreign Market (chpt.12) Learning Objective 1. Explore the three basic decisions that a firm contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale. 2. Review the different modes that firms use to enter a foreign market. Understand the advantages and disadvantages of each entry mode. 3. Reviewing FDI theories and policies. 4. Appreciate the relationship between strategy and a firm's choice of entry mode
Opening CaseINGStudy: ING GroupNEal
Opening Case Study: ING Group
Opening CaseStudy:International Expansion at ING Groupwhich markets:0Whydid the ING managers choose America?What issuesdid managers concern during the market- and-site-screeningprocess?when to enter2Do you thinkING has chosenproper time toentering theAmerican market? Why,or why not? Was ING the first-moverenteringthis market?o on whatscaleBy entering the U.S.financial market on a large scale, whatwere the effects on ING ? Give your comments.o Entry modeING chose to enter the U.S. market via acquisitions ratherthan green-field ventures, What do you think the advantagesto ING of doing this? What might the drawbacks be? Does thisstrategy make sense?Why?
Opening Case Study: International Expansion at ING Group which markets : Why did the ING managers choose America? What issues did managers concern during the market- and-site-screening process? when to enter Do you think ING has chosen proper time to entering the American market? Why, or why not? Was ING the first-mover entering this market? on what scale By entering the U.S. financial market on a large scale, what were the effects on ING ? Give your comments. Entry mode ING chose to enter the U.S. market via acquisitions rather than green-field ventures, What do you think the advantages to ING of doing this? What might the drawbacks be? Does this strategy make sense? Why?
7.1 Basic EntryStrategyFour basic decisions:o Which foreign market?o When to enter?o On what scale?o By which entry mode?
7.1 Basic Entry Strategy Four basic decisions: Which foreign market? When to enter? On what scale? By which entry mode?