1 Why does exporting remain achallengefor many firms?Thepitfalls ofexporting# Simpleignorance of thepotential opportunities;# Combination of unfamiliarity and intimidation toforeignmarketPoor market analysis,poor understanding of competitiveconditions in foreign market, failureto the needs of foreigncustomers,lack an effective distribution program,poorlyexecuted promotion,financial problems# Underestimating time and expertise
1 Why does exporting remain a challenge for many firms? The pitfalls of exporting Simple ignorance of the potential opportunities ; Combination of unfamiliarity and intimidation to foreign market Poor market analysis, poor understanding of competitive conditions in foreign market, failure to the needs of foreign customers, lack an effective distribution program, poorly executed promotion, financial problems Underestimating time and expertise
2 How to improve export performance?(1) Increasing the awareness of exportingopportunities--------Information sources;(2) Utilizing export management companies(3)Adoptproperexportingstrategies
2 How to improve export performance? (1) Increasing the awareness of exporting opportunities-Information sources; (2) Utilizing export management companies (3) Adopt proper exporting strategies
(1)Information sources# Germany:Trade Associations.GovernmentAgencies,Commercial Banks# Japan: Japanese Ministry of International TradeandIndustry(MITI通产省）# America: U.S. Department of Commerce(International Trade AdministrationU.S.And Foreign Commercial Service)Small BusinessAdminitrative(SBA)
Germany: Trade Associations, Government Agencies, Commercial Banks. Japan: Japanese Ministry of International Trade and Industry(MITI,通产省） America: U.S. Department of Commerce (International Trade Administration, U.S. And Foreign Commercial Service) Small Business Adminitrative(SBA) (1)Information sources
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