Perception, Attitudes, and Personality Culturally based stereotypes Swiss: punctual Germans: task-oriented Americans: energetic People who hold these stereotypes experience surprises when they meet people from these countries who do not fit the stereotypes Cross-Cultural Management
Cross-Cultural Management 11 Perception, Attitudes, and Personality • Culturally based stereotypes – Swiss: punctual – Germans: task–oriented – Americans: energetic People who hold these stereotypes experience surprises when they meet people from these countries who do not fit the stereotypes
Perception Attitudes, and Personality(Cont Culturally based stereotypes(cont Project aspects of own culture onto people and situations in a different culture Assumes that the new culture mirrors their Own EXample: Korean manager visiting Sweden assumes all women seated behind desks are secretaries Such behavior would be inappropriate and possibly dysfunctional in Sweden where many y women hold management positions aR 12 Cross-Cultural Management
Cross-Cultural Management 12 Perception, Attitudes, and Personality (Cont.) • Culturally based stereotypes (cont.) – Project aspects of own culture onto people and situations in a different culture – Assumes that the new culture mirrors their own – Example: Korean manager visiting Sweden assumes all women seated behind desks are secretaries – Such behavior would be inappropriate and possibly dysfunctional in Sweden where many women hold management positions
Helpful Stereotyping A stereotype can become helpful when it is Consciously held: people are aware it describes a group norm and not individual characteristic Descriptive rather evaluative: how people are, not whether they're good or bad Accurate: based on data or sufficient experience First best guess: about a group, before acquiring specific information on individuals Dynamic Flexible: modifiable according to further observation and experience with concrete situations i 13 Cross-Cultural Management
Cross-Cultural Management 13 Helpful Stereotyping A stereotype can become helpful when it is • Consciously held: people are aware it describes a group norm and not individual characteristic • Descriptive rather evaluative: how people are, not whether they’re good or bad • Accurate: based on data or sufficient experience • First best guess: about a group, before acquiring specific information on individuals • Dynamic & Flexible: modifiable according to further observation and experience with concrete situations
Types of Communication Verbal: ·Oral R Face-to-face Distant(phone, video) ·W/ ritten Print Electronic Non-Verbal 14 Cross-Cultural Management
Cross-Cultural Management 14 Types of Communication Verbal: • Oral – Face-to-face – Distant (phone, video) • Written – Print – Electronic Non-Verbal