PERCEPTION Process by which people organize and interpret their sensory impressions in order to give meaning to their environment Perception = Attitudes = Motivation Behavior 6 Cross-Cultural Management
Cross-Cultural Management 6 Process by which people organize and interpret their sensory impressions in order to give meaning to their environment Perception => Attitudes => Motivation & Behavior PERCEPTION
Attitudes Evaluative statements favorable or unfavorable about objects, people, or events reflect how one feels about something bom Cross-Cultural Management
Cross-Cultural Management 7 Attitudes Evaluative statements – favorable or unfavorable – about objects, people, or events; reflect how one feels about something
Perceiver Effects on Perception Culture Personali ·Va|ues& Attitudes Motives Interests Past experiences Expectations 8 Cross-Cultural Management
Cross-Cultural Management 8 Perceiver Effects on Perception • Culture • Personality • Values & Attitudes • Motives • Interests • Past experiences • Expectations
Perceptual Shortcuts Selectivity Assumed Similarity Halo Effect Stereotyping 9 Cross-Cultural Management
Cross-Cultural Management 9 Perceptual Shortcuts Selectivity Halo Effect Stereotyping Assumed Similarity
Shortcuts to Judging Others Selectivity-choosing bits of data depending on the interests, background, experience, and attitudes of observer Assumed similarity-perceptions of others more influenced by what the observer is like or thinks Stereotyping-basing perception on group membership or association Halo Effect-drawing a general impression on the basis of a single characteristic, such as intelligence, sociability, or appearance 10 Cross-Cultural Management
Cross-Cultural Management 10 Shortcuts to Judging Others •Selectivity - choosing bits of data depending on the interests, background, experience, and attitudes of observer •Assumed Similarity - perceptions of others more influenced by what the observer is like or thinks •Stereotyping - basing perception on group membership or association •Halo Effect - drawing a general impression on the basis of a single characteristic, such as intelligence, sociability, or appearance