GOETHE-INSTITUT AGYPTEN aEIGLa-JIi-yar Training program for publishers from the Arab world Strategic Planning in Publishing Cairo, July 12th, 2008
! 1 Training program for publishers from the Arab world Strategic Planning in Publishing Cairo, July 12th, 2008
The German Book market is the third largest in the world 9.3 Billion Euro turnover from retail prices per year 900.0000 titles available 80,000 new titles per year 4.700 booksellers 1.800 publishers Source: German borsenverein statistics 2004
! 2 The German Book market is the third largest in the world 9.3 Billion Euro turnover from retail prices per year 900,0000 titles available 80,000 new titles per year 4,700 booksellers 1.800 publishers Source: German Börsenverein statistics 2004
Key aspects of the German market for publishing Number of customers The book trade continues to be the most important channel for books in germany sales at retail price totalling 5. 1 billion e have a share of 55.8% of the total book sales direct sales to end customers follow at 17.7%(1.6 billion e Mail order companies achieve 0. 9 billion E(9.9%), department stores 4.4%(0, 4 billion EUR) and clubs 3.3%(0, 3 billion. e. Other point of sales(e.g. gas stations, drug stores, toy shops etc. gain 9.0 %(0, 81 billion e Most of total book sales were done by members of the borsenverein (the dominant association of the industry)with appr. 6. 400 members The membership consists of 1800 publishers and 4700 booksellers
! 3 Key aspects of the German market for publishing Number of customers The book trade continues to be the most important channel for books in Germany. Sales at retail price totalling 5.1 billion € have a share of 55.8% of the total book sales. Direct sales to end customers follow at 17.7% (1.6 billion €) Mail order companies achieve 0.9 billion € (9.9%), department stores 4.4 % (0,4 billion EUR) and clubs 3.3% (0,3 billion.€). Other point of sales (e.g. gas stations, drug stores, toy shops etc.) gain 9.0 % (0,81 billion €). Most of total book sales were done by members of the Börsenverein (the dominant association of the industry) with appr. 6.400 members. The membership consists of 1800 publishers and 4700 booksellers
Key aspects of the German market for publishing Fixed price agreement, wholesalers, logistics Germany and austria have a fixed price agreement: the publisher decides upon the retail price of the book and all retailers have to charge the same price to the customer. The reason for this fixed price agreement is to 1. enable publishers to realize a wide variety of cultural and political aspects and 2. protect smaller booksellers from competition
! 4 Key aspects of the German market for publishing Fixed price agreement, wholesalers, logistics Germany and Austria have a fixed price agreement: The publisher decides upon the retail price of the book and all retailers have to charge the same price to the customer. The reason for this fixed price agreement is to 1. enable publishers to realize a wide variety of cultural and political aspects and 2. protect smaller booksellers from competition
Key aspects of the German market for publishing Fixed price agreement, wholesalers, logistics Wholesalers keep a huge number of titles in their warehouses and fleets of cars to ensure overnight dispatch of orders in almost 100%of the cases. In addition the bookseller may order books from publishers themsel ves and will be served with one individual shipment Wholesalers get higher discounts from the publishers and will of course grant only smaller discounts to the booksellers Only very few publishers have their own logistics department Specialised companies offer a full service. As the market is mature and highly competitive the synergy effects especially in IT systems and logistics are the more economical solution
! 5 Key aspects of the German market for publishing Fixed price agreement, wholesalers, logistics Wholesalers keep a huge number of titles in their warehouses and fleets of cars to ensure overnight dispatch of orders in almost 100% of the cases. In addition the bookseller may order books from publishers themselves and will be served with one individual shipment. Wholesalers get higher discounts from the publishers and will of course grant only smaller discounts to the booksellers. Only very few publishers have their own logistics department. Specialised companies offer a full service. As the market is mature and highly competitive the synergy effects especially in IT systems and logistics are the more economical solution