迪拜325252
迪拜
7.3.1 ExportingAdvantagesTo expand sales0To diversify sales0To gainexperiencesOTo avoid the often-substantial costs of establishing manufacturing0operation in hostcountries.oTo realize location and experiencecurve effectsDisadvantages:o Maybe there are lower-cost location for producing the productsabroad.Hightransportation costOTradebarriersOForeignagentproblemsOSomeproductsarenotsuitabletobeexportedO
7.3.1 Exporting Advantages To expand sales. To diversify sales To gain experiences To avoid the often-substantial costs of establishing manufacturing operation in host countries. To realize location and experience curve effects Disadvantages: Maybe there are lower-cost location for producing the products abroad. High transportation cost Trade barriers Foreign agent problems Some products are not suitable to be exported
7.3.2 Licensing 许可证o Licensing : Occurs when a licensor grantsthe right of its intangible property to thelicensee for a specified period and receivesa royalty fee in return.。许可证协议：许可方将一定期限内的无形资产授权给被许可方,并且获得提成收益。o intangible property : patent, invention,design, formula, copy right, brand name ortrademark
7.3.2 Licensing 许可证 Licensing : Occurs when a licensor grants the right of its intangible property to the licensee for a specified period and receives a royalty fee in return. 许可证协议：许可方将一定期限内的无形资 产授权给被许可方,并且获得提成收益。 intangible property : patent, invention, design, formula, copy right, brand name or trademark