7.3 Entry modeso Trade entry mode- exporting & importing-countertradeo ContractualEntry mode- licensing- franchising- turnkey projects-management contractso Investment entry modes- wholly owned subsidiaries- joint ventures- strategic alliance
7.3 Entry modes Trade entry mode - exporting & importing - countertrade Contractual Entry mode - licensing - franchising - turnkey projects - management contracts Investment entry modes - wholly owned subsidiaries - joint ventures - strategic alliance
case study: Starbucks' FDlo Why didn't Starbuck just simply export the coffeeproducts?o Why did Starbuck initially decide to license its formatin Japan? What is licensing? What are theadvantages and disadvantages of licensing?o After that ,what made Starbuck set up a joint venturewith a local retailer, Sazaby ?o Is FDl expensive and risky? Why or why not?o Was it a green-field investment or an acquisition ?
case study: Starbucks’ FDI Why didn’t Starbuck just simply export the coffee products? Why did Starbuck initially decide to license its format in Japan? What is licensing? What are the advantages and disadvantages of licensing? After that ,what made Starbuck set up a joint venture with a local retailer, Sazaby ? Is FDI expensive and risky? Why or why not? Was it a green-field investment or an acquisition ?
美国西雅图
美国西雅图
日本福冈
日本福冈
新泰国曼谷
泰国曼谷