Internet Use Varies by CountryThe world's largest online markets are the U.S(186millionusers)andChina(96millionusers)Thetop 10countriesaccountfor62.4%ofallglobal users.Somesmallercountries,suchasSouthKoreaand Iceland have the highest penetration,over70%oftheirpopulations100:070100111101000010010111010010C2006PrenticeHal
©2006 Prentice Hall 4-6 Internet Use Varies by Country • The world’s largest online markets are the U.S. (186 million users) and China (96 million users). • The top 10 countries account for 62.4% of all global users. • Some smaller countries, such as South Korea and Iceland have the highest penetration, over 70% of their populations
Top Ten CountriesNumber of Internet Users%ofPopulationInternetRankCountry(millions)CountryUsers1185.974.9United StatesSouthKorea2China95.8Iceland70.5377.9Norway69.1Japan4Germany41.869.1Denmark539.269.0IndiaSweden634.166.1UnitedKingdomAustralia732.064.0SouthKoreaUnited States8Italy28.664.0TheNetherlands926.6FranceSwitzerland64.010Brazil23.063.5CanadaTotal584.967.42103010101000000700107010011100100001001011010010ZnnC2006PrenticeHall0nn
©2006 Prentice Hall 4-7 Top Ten Countries Rank Country Number of Internet Users (millions) Country % of Population Internet Users 1 United States 185.9 South Korea 74.9 2 China 95.8 Iceland 70.5 3 Japan 77.9 Norway 69.1 4 Germany 41.8 Denmark 69.1 5 India 39.2 Sweden 69.0 6 United Kingdom 34.1 Australia 66.1 7 South Korea 32.0 United States 64.0 8 Italy 28.6 The Netherlands 64.0 9 France 26.6 Switzerland 64.0 10 Brazil 23.0 Canada 63.5 Total 584.9 67.42