1.关于需求管理about Demand managementDemand Management: thecreation across the supplychain and its markets of acoordinated flow of demand沿着供应链和市场的一条协调的需求流的创造。Demand forecasting, whichrefers to an effort to projectfuture demand is a keycomponent3-6
3-6 1.关于需求管理 about Demand management Demand Management: the creation across the supply chain and its markets of a coordinated flow of demand. 沿着供应链和市场的一条协 调的需求流的创造。 Demand forecasting, which refers to an effort to project future demand is a key component
2.需求预测模型Demand forecasting modelsjudgemental forecasting: using judgment orintuition (has limited or no historical data)← surveys 调研一the analog technique 类比技术time series forecasting:future demand is solelydependent on past demand一simple moving averages 简单移动平均一weighted moving averages加权移动平均cause-and-effect forecasting: one or more factorsare related to demand and that the relationshipbetween cause and effect can be used to estimatefuturedemand3-7
3-7 2.需求预测模型 Demand forecasting models judgemental forecasting：using judgment or intuition ( has limited or no historical data) surveys 调研 the analog technique 类比技术 time series forecasting:future demand is solely dependent on past demand simple moving averages 简单移动平均 weighted moving averages加权移动平均 cause-and-effect forecasting：one or more factors are related to demand and that the relationship between cause and effect can be used to estimate future demand
3.需求预测问题Demand Forecasting Issuesthe selection of a forecasting technique isimportant, cause it depends on a variety offactores一the current situation-forecasting costs in terms of time and money,-the accuracy of various forecasting techniques3-8
3-8 3.需求预测问题 Demand Forecasting Issues the selection of a forecasting technique is important, cause it depends on a variety of factores the current situation forecasting costs in terms of time and money, the accuracy of various forecasting techniques
4.协作计划、预测和补货介绍Introduce to Collaborative planningforecasting and replenishment(CPFR)CPFR refers to supply chain partners shareplanning and forecasting data to better match upsupply and demandCPFR应用一系列的处理和技术模型，提供覆盖整个供应链的合作过程，通过共同管理业务过程和共享信息，改善零售商和供应商的伙伴恭喜，提高预测的准确度，最终提高供应链效率、减少库存和提高消费者满意度的目的3-9
3-9 4. 协作计划、预测和补货介绍 Introduce to Collaborative planning forecasting and replenishment(CPFR) CPFR refers to supply chain partners share planning and forecasting data to better match up supply and demand CPFR应用一系列的处理和技术模型，提供覆 盖整个供应链的合作过程，通过共同管理业务 过程和共享信息，改善零售商和供应商的伙伴 恭喜，提高预测的准确度，最终提高供应链效 率、减少库存和提高消费者满意度的目的
3.2 Order Management订单管理3-10
3-10 3.2 Order Management 订单管理