0V aa.3m1ss品a5流n2i Identifying Organizational Identification as a Basis for Attitudes and Behaviors:A Meta-Analytic Review V UaPa ational identification has be ns.as it inv lves the ess ae,individhaland )and b ndividel Kyfitu-bhaviorioremet-y opa rgan zations:Haslam.2004:Hogg Terrv. 2000).organiza &van Schie.2000).Recognizing its importance.a large amount o often been highlighted as central because it involves the very relates.However,merel evidence of the implications of organizationa ntifi 108 Tae. Park.O Ajzen.1975;Glasn fn.2006).a y:B KA like to thank In-Sue Oh (in-role perf the A emy o dcxtra-olepcrfomancc inall me ors tha d th attitudes/behaviors vary across different national cultural contexts 04
Identifying Organizational Identification as a Basis for Attitudes and Behaviors: A Meta-Analytic Review Eun-Suk Lee Korea Advanced Institute of Science and Technology Tae-Youn Park Vanderbilt University Bonjin Koo Korea Advanced Institute of Science and Technology Organizational identification has been argued to have a unique value in explaining individual attitudes and behaviors in organizations, as it involves the essential definition of entities (i.e., individual and organizational identities). This review seeks meta-analytic evidence of the argument by examining how this identity-relevant construct functions in the nexus of attitudinal/behavioral constructs. The findings show that, first, organizational identification is significantly associated with key attitudes (job involvement, job satisfaction, and affective organizational commitment) and behaviors (in-role performance and extra-role performance) in organizations. Second, in the classic psychological model of attitude–behavior relations (Fishbein & Ajzen, 1975), organizational identification is positioned as a basis from which general sets of those attitudes and behaviors are engendered; organizational identification has a direct effect on general behavior above and beyond the effect of general attitude. Third, the effects of organizational identification are moderated by national culture, a higher-level social context wherein the organization is embedded, such that the effects are stronger in a collectivistic culture than in an individualistic culture. Theoretical and practical implications of the findings and future research directions are discussed. Keywords: organizational identification, attitude–behavior relations, culture, meta-analysis Supplemental materials: http://dx.doi.org/10.1037/bul0000012.supp Every entity needs to have a fundamental sense of identity— “Who am I?” or “Who are we?”—to appropriately and meaningfully relate to others and surrounding social contexts (Gioia, 1998; Jenkins, 2008). In a salient social domain in modern society (i.e., organizations; Haslam, 2004; Hogg & Terry, 2000), organizational identification reflects this sense of identity by capturing a psychological state wherein one defines one’s self by the same attributes that one believes define one’s organization (Dutton, Dukerich, & Harquail, 1994; Pratt, 1998). Organizational identification has often been highlighted as central because it involves the very essential definition of entities (i.e., individual and organizational identities), constituting a fundamental subtext based on which attitudes and behaviors in organizations are developed (Albert, Ashforth, & Dutton, 2000; Hogg & Terry, 2001; van Knippenberg & van Schie, 2000). Recognizing its importance, a large amount of research has revealed numerous correlates of organizational identification, and several qualitative reviews (Ashforth, Harrison, & Corley, 2008; Haslam & Ellemers, 2005; Pratt, 1998; van Dick, 2004) and a meta-analysis (Riketta, 2005) summarized those correlates. However, merely accumulating correlates does not necessarily offer evidence of the unique value of this identity-relevant construct (Ashforth et al., 2008). This study thus aims to provide systematic evidence of the implications of organizational identification by positioning it in the framework of attitude–behavior relations (Ajzen & Fishbein, 1977; Bentler & Speckart, 1981; Fishbein & Ajzen, 1975; Glasman & Albarracín, 2006), a classic theoretical lens in the psychology literature. By comparing alternative structural models, we examine how organizational identification functions in relation to work attitudes (job involvement, job satisfaction, and affective organizational commitment) and behaviors (in-role performance and extra-role performance), finally providing meta-analytic evidence that organizational identification uniquely affects behaviors in organizations, above and beyond the effects of attitudes. In doing so, we further extend the literature by examining whether and how the effects of organizational identification on attitudes/behaviors vary across different national cultural contexts. This article was published Online First May 18, 2015. Eun-Suk Lee, KAIST College of Business, Korea Advanced Institute of Science and Technology; Tae-Youn Park, Owen Graduate School of Management, Vanderbilt University; Bonjin Koo, KAIST College of Business, Korea Advanced Institute of Science and Technology. Eun-Suk Lee and Tae-Youn Park contributed equally to this work. We would like to thank Dolores Albarracín and the two anonymous reviewers whose comments greatly improved the quality of our arguments. We would also like to thank In-Sue Oh and the participants in the Academy of Management Annual Meeting and in the Organization/Strategy Seminar at KAIST College of Business for their insights and comments on drafts of this article. Correspondence concerning this article should be addressed to Eun-Suk Lee, KAIST College of Business, 85 Hoegi-ro Dongdaemun-gu, Seoul 130-722, Korea. E-mail: eunsuk@business.kaist.ac.kr This document is copyrighted by the American Psychological Association or one of its allied publishers. This article is intended solely for the personal use of the individual user and is not to be disseminated broadly. Psychological Bulletin © 2015 American Psychological Association 2015, Vol. 141, No. 5, 1049 –1080 0033-2909/15/$12.00 http://dx.doi.org/10.1037/bul0000012 1049
1050 LEE.PARK.AND KOO Attitudinal Outcomes nization (Raker Carson Car 2009;Erez Earle 3),but n s on job involvem nt.job satisfaction. ture (Brooke.Russell.Price.1988:Newman&Harrison.2008: inputs in shaping individual attitudes ar (Ge Job involve ingonwhether the nation o the"degree to which an employee psych cally rel culture.wherein the organiz rhe job an is em ng an e uative state that )In this stud we thus seek for meta-analytic evi- tment with,and positiv I how r ture derat es the relations es.We believe that our consideration of national culturewill ally contribu to th ation efrects a compre picture of organizationa vidual tends t The Effects of Organizational Identification 979 .In this vein, s h ed in thei e proposed sa dominant Tajfel of th of the Hack the Oldham.1980).Along the e line of rea (1978)defined social identity as"that part of an individual's c his en individual and organization (van Knippenb nal significan hed to that me ship”(p.63. usly mean buting to the achievement of the organization' vpical traits and thus de nalize their self-c .1995: urner.Hogg.Oakes.Reicher. olved in their job reviousstudies indeed h Hassan 2010:van Kni bergvan Schie.2000).We ocial domain orga xpect that organiza 2004 ootsindividasinh izational identification likely to enha ce an indi have as espo 105 me to es.goa actively inf ation to e ce their self-concept through the ry bet blurred. of the individua anization(Ashforth et.p.333).is likely to hav thus they are inclined to seel ttitudes and take netit the 98 Haslam Ellemers 2005:Pratt 1998:van Knippenber 2000 Their positive when a Google emplovee describes hersel f as cr atisfaction is dev from one's inte of the fcel tha organizational identification,and she is likely to think zation (van Dick et al 2004a).In ac and among p ic,se al p ual's work attitudes and behaviors are shaped by organiza- one's job an Dick. van knip ional identification erg.F 2008:van Knippenberg
Researchers have noted that the cultural value system espoused in a certain national context has critical implications for the effects of identity/identification in the organization (Baker, Carson, & Carson, 2009; Erez & Earley, 1993), but no cumulative evidence, to our knowledge, exists in the literature. Building upon the notion from cross-cultural research that national culture provides considerable inputs in shaping individual attitudes and behaviors (Gelfand, Erez, & Aycan, 2007; Taras, Kirkman, & Steel, 2010), we expect that the effects of organizational identification will vary depending on whether the national culture, wherein the organizational setting is embedded, concurrently values pursuing an identity overlap between an individual and a social collective (i.e., organization). In this study, we thus seek for meta-analytic evidence of how national culture moderates the relations between organizational identification and its attitudinal/behavioral outcomes. We believe that our consideration of national culture will substantially contribute to the organization identification literature by providing a comprehensive picture of organizational identification effects. The Effects of Organizational Identification As a dominant psychological approach to identity and identification, social identity theory explains how individuals construct their self-concepts from the identity of the collectives they belong to (Tajfel, 1978; Tajfel & Turner, 1985). Tajfel (1978) defined social identity as “that part of an individual’s self-concept which derives from his knowledge of his membership of a social group (or groups) together with the value and emotional significance attached to that membership” (p. 63). Social identities are shared by members and accentuate members’ perceived similarity. Members share the group’s prototypical traits, and thus depersonalize their self-concepts (Hogg, Terry, & White, 1995; Turner, Hogg, Oakes, Reicher, & Wetherell, 1987); through this process of categorizing the self into a more inclusive social entity, “I becomes we” (Brewer, 1991, p. 476). As a salient social domain in modern society, organizations provide a significant social identity (Haslam, 2004; Hogg & Terry, 2000). Organizational identification thus roots individuals in the organization, leading organizational attributes such as espoused values, goals, and norms to become salient and self-defining for individuals; through organizational identification, the identity boundary between individual and organization becomes blurred. In turn, an organizationally identified employee, as a “microcosm of the organization” (Ashforth et al., 2008, p. 333), is likely to have attitudes and take actions that benefit the whole organization rather than benefitting individual self-interest (Ashforth & Mael, 1989; Haslam & Ellemers, 2005; Pratt, 1998; van Knippenberg, 2000). To illustrate, when a Google employee describes herself as creative and innovative which are the attributes she ascribes to the Google organization (i.e., categorizing herself as a “Googler”), it reflects her organizational identification, and she is likely to think, feel, and behave in ways that are expected among prototypical Googlers. Below, we detail the theoretical rationales for how an individual’s work attitudes and behaviors are shaped by organizational identification. Attitudinal Outcomes Researchers have noted that organizational identification has significant impacts on individual attitudes in organizations. We focus on job involvement, job satisfaction, and affective organizational commitment, the three classic work attitudes in the literature (Brooke, Russell, & Price, 1988; Newman & Harrison, 2008; Newman, Joseph, & Hulin, 2010). Job involvement and job satisfaction. Job involvement refers to the “degree to which an employee psychologically relates to his or her job and to the work performed therein” (Cooper-Hakim & Viswesvaran, 2005, p. 244), and job satisfaction refers to an “evaluative state that expresses contentment with, and positive feelings about, one’s job” (Judge & Kammeyer-Mueller, 2012, p. 347). These two job attitude constructs are distinguishable in that job involvement reflects a cognitive belief state related to one’s job, while job satisfaction reflects an emotional state of liking the job that one performs (Brooke et al., 1988; Mathieu & Farr, 1991). Job involvement literature suggests that an individual tends to be more cognitively connected to one’s job when the job is perceived to be fulfilling one’s psychological needs (Kanungo, 1979, 1982). In this vein, researchers have proposed that individuals become more involved in their jobs when the jobs are designed to provide a sense of the meaningfulness—the sense that one’s contribution significantly influences the overall effectiveness of the organization (Brown, 1996; Hackman & Lawler, 1971; Hackman & Oldham, 1980). Along the same line of reasoning, individuals with high organizational identification are more likely to find their jobs meaningful because, with identity merging between individual and organization (van Knippenberg & Sleebos, 2006) or depersonalization (Brewer, 1991; Hogg et al., 1995), they are likely to sense that fulfilling their individual jobs simultaneously means contributing to the achievement of the organization’s objectives and missions. Accordingly, strong identifiers are more likely to be psychologically connected to or involved in their jobs, and several previous studies indeed have shown that organizational identification is positively associated with job involvement (e.g., Hassan, 2010; van Knippenberg & van Schie, 2000). We thus expect that organizational identification will increase job involvement. Organizational identification is also likely to enhance an individual’s emotional response to one’s job. Individuals have a basic need to view themselves positively (Allport, 1955; Steele, 1988) and actively pursue information to enhance their self-concepts (Baumeister & Jones, 1978; Tesser, 1988). For individuals with high organizational identification, the identities of the individual and the organization overlap, and thus they are inclined to seek positive aspects of their organization to attain a positive selfconcept (Bergami & Bagozzi, 2000; Dutton et al., 1994; Pratt, 1998). Their positive evaluation of the organization is, in turn, likely to lead them to feel satisfied with their jobs because job satisfaction is developed from one’s interpretation of the job circumstances (Brief, 1998) and strong identifiers tend to feel that they perform their jobs within the favorable job circumstance—the organization (van Dick et al., 2004a). In accordance with this logic, several previous studies have found that identification with the organization is positively related to the feeling of satisfaction with one’s job (e.g., van Dick et al., 2004a; van Dick, van Knippenberg, Kerschreiter, Hertel, & Wieseke, 2008; van Knippenberg This document is copyrighted by the American Psychological Association or one of its allied publishers. This article is intended solely for the personal use of the individual user and is not to be disseminated broadly. 1050 LEE, PARK, AND KOO
THE EFFECTS OF ORGANIZATIONAL IDENTIFICATION 105 &van Schie.2000).Hence. (Farrell Oczkow wski,2012:Homburg.Wieseke,&Hoyer.2009). we expect tha Affec n indi al's I bond xtra-role performane avioral out f the ation's value ary actions that are he nd goals (Judge K verMueller,2012).Affective ation b se both n individual's psychologi att 200 such as employee voic Van Dy 005 tion (O'Rei 1986 Rikett nd orga ons based on the perception of social xch tio pan in the al member 2008dw ide 1998 2008).Strong identifiers thus are likely to p sted that it is re e to examine affective orga assistin others expe identi en& ping the zation.they build mot with and en h &W 2006).In sum.th on.wh ed to it (B i&n 2006)Pr Meyer.Becker van Dic (Christ.va t is "the binding to (Chen 1087. Mo Hekman 2012 van Dick et a (Me tal.2006 Me ational ider .2011).we expect that te that orgar nalidcnt increase affective organiz roharitud Behavioral Outcomes or fur (Cham s.Piliavin-&Caller as well as ttitudes in organization 2000.nog nare more like goals (i.e heir (Biddle Bank.S 1987 r identit benet 00510. 20o0ofaproteprage o organi nal identification is to .83).is1ik ly to lead them to exhibit beh viors that white 1999) 9 an Knippenberg 1988 ro onal oals and those efforts translate into their intrinsic teven after the effects of attitud have ed for tivation to perform well in their ir have indicated that 0 000:van Knip van Schie.2000).For in ated from th ose of attitude ow th strong O'Reil Callan,2006) make cho es tha 1986:Riketta van Dick.2005).Thi activities that critically contribute to organizational effectiveness ences (Harrison.Newman.Roth.2006:Judge Kammeyer
& van Schie, 2000). Hence, we expect that organizational identification will increase job satisfaction. Affective organizational commitment. Affective organizational commitment refers to an individual’s psychological bond with the organization constructed through an affective attachment to the organization and internalization of the organization’s values and goals (Judge & Kammeyer-Mueller, 2012). Affective organizational commitment bears a similarity to organizational identification because both regard an individual’s psychological attachment to the organization (O’Reilly & Chatman, 1986; Riketta & van Dick, 2005). However, commitment refers to a more general attitude constructed based on the perception of social exchange between individual and organization, two separate psychological entities; thus, it does not contain a self-defining nature, which is central in the concept of identification, thereby not reflecting psychological oneness (Ashforth & Mael, 1989) between individual and organizational identities (Ashforth et al., 2008; Cole & Bruch, 2006; Klein, Molloy, & Brinsfield, 2012; Pratt, 1998; van Knippenberg & Sleebos, 2006). Accordingly, researchers have suggested that it is reasonable to examine affective organizational commitment as an attitudinal outcome of organizational identification; as individuals develop a sense of oneness or identification with the organization, they build emotional bonds with and engagement in the organization, which leads them to be more committed to it (Bergami & Bagozzi, 2000; Meyer, Becker, & Vandenberghe, 2004; Meyer, Becker, & van Dick, 2006). In other words, identification is “the appropriation of identity” and commitment is “the binding to action” (Cheney & Tompkins, 1987, p. 9), which implies that possessing a social identity (i.e., identification) is a basis or a precursor for developing commitment to the corresponding collective (Meyer et al., 2006; Meyer & Herscovitch, 2001). In accordance with the empirical evidence supporting this theoretical view (e.g., Bergami & Bagozzi, 2000; Marique & Stinglhamber, 2011), we expect that organizational identification will increase affective organizational commitment. Behavioral Outcomes Previous research suggests that organizational identification also influences behaviors as well as attitudes in organizations. In-role performance. Individuals with high organizational identification are more likely to contribute to collective goals (i.e., organizational goals) by taking actions that benefit the whole organization (Haslam & Ellemers, 2005). One way of reifying behavioral responses to organizational identification is to successfully enact in-role behaviors that are required by formal job descriptions, directly serving the goals of the organization (Foote, 1951; van Knippenberg, 2000). Put differently, strong identifiers are likely to exert substantial individual efforts for the sake of organizational goals, and those efforts translate into their intrinsic motivation to perform well in their individual jobs, resulting in enhanced job performance (Haslam & Ellemers, 2005; van Knippenberg, 2000; van Knippenberg & van Schie, 2000). For instance, studies show that strong identifiers tend to share information and communicate with coworkers (Grice, Gallois, Jones, Paulsen, & Callan, 2006) and make choices that serve the organization’s strategic interests (Bartel, 2001; Tompkins & Cheney, 1985). Also, strong identifiers are more likely to engage in customer-oriented activities that critically contribute to organizational effectiveness (Farrell & Oczkowski, 2012; Homburg, Wieseke, & Hoyer, 2009). Based on all of this reasoning and evidence, we expect that organizational identification will increase in-role performance. Extra-role performance. Another notable behavioral outcome of organizational identification is extra-role performance— discretionary actions that are beyond formal job descriptions and not directly recognized by an organization’s formal reward system (Konovsky & Pugh, 1994; Podsakoff, MacKenzie, Paine, & Bachrach, 2000) such as employee voice behaviors (Van Dyne & LePine, 1998) and organizational citizenship behaviors (OCBs; Organ, 1997). For strong identifiers, voluntarily helping the organization achieve its goal (e.g., adhering to informal company rules, attending company meetings that are not mandatory) is important because the organization’s goal is theirs as well. In addition, for strong identifiers, other organizational members who comprise a significant part of their perceptions of what the organization is provide substantial meanings for their self-definitions (Sluss & Ashforth, 2007, 2008). Strong identifiers thus are likely to perceive that helping other organizational members through extra-role behaviors (e.g., willingly assisting others experiencing work-related problems, spending time helping newcomers) parallels helping themselves (Dukerich, Golden, & Shortell, 2002; van Dick, Grojean, Christ, & Wieseke, 2006). In sum, through organizational identification, they become good organizational citizens (Bergami & Bagozzi, 2000; van Dick et al., 2006). Previous studies have offered strong empirical support for this reasoning (Christ, van Dick, Wagner, & Stellmacher, 2003; Dukerich et al., 2002; Johnson, Morgeson, & Hekman, 2012; van Dick et al., 2006), and therefore we expect that organizational identification will increase extra-role performance. Uniqueness of organizational identification’s effects on behaviors. Those theoretical and empirical notions of the link between organizational identification and in-role/extra-role performance indicate that organizational identification influences behaviors not necessarily through attitudes. Some researchers have specifically argued that, different from attitudes which primarily capture relatively instrumental, ephemeral, or short-term motivators of behavior, identity and identification constitute relatively long-term or fundamental motivators (Charng, Piliavin, & Callero, 1988; Haslam & Ellemers, 2005; Sparks, 2000). In organizational settings, thus, when individuals identify with the organization, their identity label (Biddle, Bank, & Slavings, 1987) or identity standard (Stets & Burke, 2000) of a prototypical organizational member, as “agent or cause of behavior” (Burke & Reitzes, 1981, p. 83), is likely to lead them to exhibit behaviors that are favored in the specific organizational context (Terry & Hogg, 1996; Terry, Hogg, & White, 1999). In accordance with this notion, several empirical studies (e.g., Biddle et al., 1987; Charng et al., 1988) have shown that the effects of identity/identification on behaviors persist even after the effects of attitudes have been accounted for. However, other researchers have indicated that the effects of organizational identification on behaviors are not uniquely differentiated from those of attitudes because organizational identification conceptually overlaps with other attitude constructs—affective organizational commitment in particular (O’Reilly & Chatman, 1986; Riketta & van Dick, 2005). This alternative perspective comes from the notion that work attitudes are generally defined as cognitive and emotional evaluations of work experiences (Harrison, Newman, & Roth, 2006; Judge & KammeyerThis document is copyrighted by the American Psychological Association or one of its allied publishers. This article is intended solely for the personal use of the individual user and is not to be disseminated broadly. THE EFFECTS OF ORGANIZATIONAL IDENTIFICATION 1051
1052 LEE.PARK.AND KOO n and emotional ede 1983-Johns 2006-Rabl avasinghe Gerhant Kuhlmann ds.2005 which in turn influence the attitudes and behaviors o ording to the co e(Ajzer heec20i2ntemcnteaa8enealafamsd which conotes a broad ehaviors will be moderated by national culture:when pu the individual-organization withth ahighe Iviors bro Hofstede (1.201)proposed five value dim 即ccwemoeganoidenificaionandot rientation uncertainty-ayoida r-distance and m ment,job sat tion,affective com have particular implications regarding ication (Baker et al.,2009:Clugston.Howell.Dorfman.2000) and extra-ro ormance (Mode in Figur ration. ichpeci o which the r not only indirectly- -through general attitud indiv culture prioritizes in a collectivistic cultural yalu makes less distir e as a Moderator of Organizational dividual and collectiv Effect t is defined in an independent way with an e Cor a more nding of the attitudinal/ nique traits ach individual is likely to tity.In contrast.ina curesef-cncti ultur and norms shared and tra tted ned in an interdependent way with substar ilinnuencesoi of the m 180)thar o value attitudes and behavio to th esponses in the given context.A ording to culture- cial collectives to which they belong (Erez&Earley. 1993
Mueller, 2012) and organizational identification also involves evaluation of work experiences—an individual’s cognitive belief in and emotional attachment to the organizational membership (Ashforth et al., 2008; Edwards, 2005; Harquail, 1998). We test the validity of those two perspectives by formulating two alternative meta-analytic path models. According to the compatibility principle (Ajzen, 1988; Ajzen & Fishbein, 1977), attitudes lead to behaviors only when the measures of attitudes and behaviors are matched in their action, target, context, and time. Invoking this principle, researchers (Harrison et al., 2006; Newman et al., 2010) have shown that a general set of attitudes (i.e., a higher-order aggregate of work attitudes which connotes a broad evaluation of work experiences) provides maximal explanatory power when predicting a general set of behaviors (i.e., a higherorder aggregate of work behaviors broadly deemed effective in organizations) compared with when predicting each specific behavior separately. Accordingly, if there is a considerable conceptual overlap between organizational identification and other attitude constructs, a latent variable of general attitude encompassing job involvement, job satisfaction, affective organizational commitment, and organizational identification will be maximally predictive of a latent variable of general behavior which includes in-role performance and extra-role performance (Model 1 in Figure 1). However, if organizational identification is a unique construct that is distinctive from other attitude constructs, the other path model (Model 2 in Figure 2) that specifies organizational identification as a separate variable which functions as a basis influencing general behavior not only indirectly—through general attitude—but also directly—above and beyond the effect of general attitude—will have higher explanatory power than Model 1. National Culture as a Moderator of Organizational Identification Effects For a more comprehensive understanding of the attitudinal/ behavioral effects of organizational identification, we further examine the moderator of these effects: national culture. National culture shapes core values and norms shared and transmitted within the specific national context, thus providing the “collective programming of the mind” (Hofstede, 1984, p. 389) that controls individuals’ responses in the given context. According to culture– fit theory (Aycan, Kanungo, & Sinha, 1999; Kanungo & Jaeger, 1990), national culture, as a social context at the higher level, manifests its cultural value system in, and hence constraining, organizational policies and practices (Erez & Earley, 1993; Hofstede, 1983; Johns, 2006; Rabl, Jayasinghe, Gerhart, & Kühlmann, 2014), which in turn influence the attitudes and behaviors of individuals embedded in these layers of contexts (Gelfand et al., 2007; Taras et al., 2010). In this sense, by noting that “the validity of [management] theories may stop at national borders” (p. 82), Hofstede (1993) argued that national culture is a significant boundary condition of the phenomena around organizations and the individuals within them. Building on those previous notions, we expect that the effects of organizational identification on attitudes/ behaviors will be moderated by national culture; when pursuing the individual–organization identity connection is aligned with the cultural value system espoused in a specific national context, the organizational identification effects will be strengthened. Hofstede (1980, 2001) proposed five value dimensions that characterize cultural variability: individualism/collectivism, timeorientation, uncertainty-avoidance, power-distance, and masculinity/femininity. Among those five, previous theoretical and empirical considerations have suggested that the first three dimensions may have particular implications regarding organizational identification (Baker et al., 2009; Clugston, Howell, & Dorfman, 2000). Therefore, we take these three dimensions—individualism/collectivism, time-orientation, and uncertainty-avoidance—into consideration. Regarding individualism/collectivism, research shows that cultures differ in the extent to which they highlight an individual’s connectedness to collectives; individualistic culture prioritizes individual goals over the goals of collectives (e.g., an organization), whereas a collectivistic cultural value system makes less distinction between individual and collective goals (Hofstede, 1980, 2001; Triandis, 1995). Accordingly, in an individualistic culture, self-concept is defined in an independent way with an emphasis on an individual’s unique traits, and thus each individual is likely to value their independence in thinking, feeling, and acting as a unique entity. In contrast, in a collectivistic culture, self-concept is defined in an interdependent way with substantial influences of others in one’s social relationships, and thus individuals are likely to value attitudes and behaviors organized with reference to the social collectives to which they belong (Erez & Earley, 1993; Markus & Kitayama, 1991). In this vein, defining one’s self in terms of the organization, a significant social collective in modern Figure 1. Model 1: Organizational identification as a component of general attitude. This document is copyrighted by the American Psychological Association or one of its allied publishers. This article is intended solely for the personal use of the individual user and is not to be disseminated broadly. 1052 LEE, PARK, AND KOO
THE EFFECTS OF ORGANIZATIONAL IDENTIFICATION 1053 Figure2.Model 2:Organizational idenificationsa basis for general attitude and behavio Zationalidcnti6 ect that c ared wit a low uncer int -avoidance cultur hat psy loecelconnectionoteoregamizationismorennc thos in an individualistic culture (Felfe.Yan.&Six. orts the rationale for defining of the stable 200 entity-the organization time-orientation Method It. Literature Search ent.or n uture thinking.In a short-term-oriented cultu we sarched the EBSCO.JSTOR.PROQUEST.ISI Webof d identification or identiry in combination with organia ntext may value long-term relation hi witl ll qualitative and quantitative reviev ider ct that in mong publications hat had lignment with the cultural value em that highly regards i 1989:Dutton et al 1994:Macl Ashfonh 992 19y98 Uncertainty-avoidand e reflects a society's enduran for amb c.g. ological Bulletin. Appl n an un Or D table enviror nents (Hofstede,1980).and thus are les vior.Or to find As a means of maintaining their present environments and posi
society, is more congruent with the collectivistic than with the individualistic value system. Accordingly, we expect that organizational identification will have more salient effects on the work attitudes/behaviors of individuals in a collectivistic than in an individualistic culture. Supporting this, empirical evidence shows that psychological connection to the organization is more influential on work behaviors such as OCBs for those in a collectivistic culture than those in an individualistic culture (Felfe, Yan, & Six, 2008; Wasti, 2003). The other two dimensions, time-orientation and uncertaintyavoidance, are a less salient focus of empirical investigation, but they have implications for the effects of organizational identification. Time-orientation of a culture reflects a preference for past, present, or future thinking. In a short-term-oriented culture, individuals tend to pursue quick results and have weak propensities to save for the future. In a long-term-oriented culture, however, individuals exhibit a strong propensity to save and endure in attaining results (Hofstede, 2001; Hofstede & Bond, 1988). In terms of employment relationships, individuals in a short-termoriented cultural context are likely to seek immediate benefits by moving across organizations, whereas those in a long-termoriented cultural context may value long-term relationships with employing organizations, focusing on future achievements (Baker et al., 2009; Schalk & Soeters, 2008). Thus, we expect that in a long-term-oriented culture, having a deep psychological connection to an organization through organizational identification, in alignment with the cultural value system that highly regards longterm employment relationships, will have greater effects on work attitudes and behaviors than in a short-term-oriented culture. Uncertainty-avoidance reflects a society’s endurance for ambiguity and uncertainty. In an uncertainty-avoidance cultural context, individuals feel threatened by ambiguous situations and unpredictable environments (Hofstede, 1980), and thus are less inclined to leave their organizations to pursue job security and stabilized rules/values (Chew & Putti, 1995; Clugston et al., 2000). As a means of maintaining their present environments and positions, individuals in this context are likely to feel a sense of obligation to and identification with their current employer and pursue long tenure to minimize potential anxiety and loss (Baker & Carson, 2011; Schalk & Soeters, 2008). Based on this logic, we expect that, compared with a low uncertainty-avoidance culture, the organizational identification effects will be more salient in a high uncertainty-avoidance culture where the cultural value system supports the rationale for defining one’s self in terms of the stable social entity—the organization. Method Literature Search We employed multiple search strategies to identify all relevant English-written articles published before or during April, 2014. First, we searched the EBSCO, JSTOR, PROQUEST, ISI Web of Knowledge, PsycINFO, and Google Scholar databases using the keyword identification or identity in combination with organization or company and other keywords such as membership and categorization. Second, we looked through the reference sections of all qualitative and quantitative reviews on organizational identification (e.g., Ashforth et al., 2008; Edwards, 2005; Riketta, 2005). Third, using the cited reference search offered by the ISI Web of Knowledge, we searched among publications that had cited important articles in the field (e.g., Ashforth et al., 2008; Ashforth & Mael, 1989; Dutton et al., 1994; Mael & Ashforth, 1992; Pratt, 1998; Riketta, 2005). Fourth, we searched online for journals with organizational identification studies still in press (e.g., Psychological Bulletin, Journal of Applied Psychology, Academy of Management Journal, Organization Science, Administrative Science Quarterly, Personnel Psychology, Journal of Management, Journal of Organizational Behavior, Organizational Behavior and Human Decision Processes, International Journal of Human Resource Management). Finally, in an attempt to find unpublished manuscripts, we contacted authors who had recently Figure 2. Model 2: Organizational identification as a basis for general attitude and behavior. This document is copyrighted by the American Psychological Association or one of its allied publishers. This article is intended solely for the personal use of the individual user and is not to be disseminated broadly. THE EFFECTS OF ORGANIZATIONAL IDENTIFICATION 1053