3M 创新地解决不可解决的问题 to solve unsolved problems innovatively 普公司 Hewlett packard 为人类进步和福利作技术贡歉 to make technical contributions for the advancement and welfare of humanity Mary Kay cosmetics. 给灯女无限机会 to give unlimited opportunity to women 16
16 3M 创新地解决不可解决的问题 to solve unsolved problems innovatively 惠普公司 Hewlett-Packard 为人类进步和福利作技术贡献 to make technical contributions for the advancement and welfare of humanity Mary Kay Cosmetics: 给妇女无限机会 to give unlimited opportunity to women
麦肯锡咨询公司 帮助领先公司和政府更加成功 to help leading corporations and governments be more successful 耐克公司 体验竞争、胜利和击垮对手的快乐感受 to experience the emotion of competition, winning, and crushing competitors 沃玛特 WalsMan 给平民百姓购买富人所购买的间样东西的机会 to give ordinary folk the chance to buy the same things aS rich people 17
17 麦肯锡咨询公司 帮助领先公司和政府更加成功 to help leading corporations and governments be more successful 耐克公司 体验竞争、胜利和击垮对手的快乐感受 to experience the emotion of competition, winning, and crushing competitors 沃玛特 Wal-Mart 给平民百姓购买富人所购买的同样东西的机会 to give ordinary folk the chance to buy the same things as rich people
(2)想象的未来( Envisioned future 方面,想象的未来向人们传递着真实: 看得见的、生动的和真正的东西。 On the one hand, Envisioned Future conveys concreteness- something visible, vivid, and real. 另一方面,想象的未来包含时间和不能 实现的:梦想、希望和抱负。 On the other hand, Envisioned Future involves a time yet unrealized--with its dreams, hope, and aspirations 18
18 (2) 想象的未来 (Envisioned Future) • 一方面，想象的未来向人们传递着真实： 看得见的、生动的和真正的东西。 – On the one hand, Envisioned Future conveys concreteness —— something visible, vivid, and real. • 另一方面，想象的未来包含时间和不能 实现的：梦想、希望和抱负。 – On the other hand, Envisioned Future involves a time yet unrealized ——with its dreams, hope, and aspirations
远景层次的目标:10-30年目标 Vision-level BHAG: 10-to-30-vear Goal BHAG: big, hairy, audacious goal. 企业需要通向想象的未来的一个宏伟的10-30 年目标 Companies need an audacious 10-to- 30-yeargoal to progress toward an envisioned future 真正的BHAG是清楚的和令人注目的,它是人 们努力的聚焦点,并且是团队精神的催化剂。 A true BhaG is clear and compelling, serves as a unifying focal point of effort, and acts as a catalyst for team spirit
19 远景层次的目标：10-30年目标 Vision-level BHAG: 10-to-30-year Goal BHAG: big , hairy, audacious goal. • 企业需要通向想象的未来的一个宏伟的10-30 年目标 – Companies need an audacious 10-to-30-year goal to progress toward an envisioned future. • 真正的BHAG是清楚的和令人注目的，它是人 们努力的聚焦点，并且是团队精神的催化剂。 – A true BHAG is clear and compelling, serves as a unifying focal point of effort, and acts as a catalyst for team spirit
四种制定BHAG的方法 1)定量法 到2000年底成为250亿美元的公司 become a s125 billion company by the year 2000(Wal-Mart, 1990) (2)定性法 汽车民主化 democratize the automobile( Ford Motor Company, early 1900s) 成为改变日本产品质量低劣形象的最有名的么 become the company most known for changing the worldwide poor-quality image ofJapanese products(Sony, 1950s) 20
20 四种制定BHAG的方法 (1) 定量法 到2000年底成为1250亿美元的公司 become a $125 billion company by the year 2000 (Wal-Mart, 1990) (2) 定性法 汽车民主化 democratize the automobile (Ford Motor Company, early 1900s) 成为改变日本产品质量低劣形象的最有名的公 司。 become the company most known for changing the worldwide poor-quality image of Japanese products (Sony, 1950s)