Terabytes of Corporate Data2.000,0001,800,0001,600,0001,400,0001,200,0001,000,000800,000600,000400,000200,0000199920002001200220031000007001070100111001000010010111010010C2006PrenticeHall101口
©2006 Prentice Hall 6-6 Terabytes of Corporate Data 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000 1999 2000 2001 2002 2003
From Data to Decisioni PurinaDecisionLet's put banner ads on about.comDog owners who seeads online are likelytobuy Purina ONE.We know the sites they/Knowledgevisit:about.com,www.petsmart.com1. Purina buyers are20%more likely to visitabout.comInformation2.36%ofdog owners who seePurina ads wouldbuythebrand016030102Data(Buyer1boughtPurinapuppychowonMarch1)00000700107010011100100001001011010010C2006PrenticeHall00O
©2006 Prentice Hall 6-7 From Data to Decision: Purina Knowledge Information Data Decision Let’s put banner ads on about.com Dog owners who see ads online are likely to buy Purina ONE. We know the sites they visit: about.com, www.petsmart.com. 1. Purina buyers are 20% more likely to visit about.com. 2. 36% of dog owners who see Purina ads would buy the brand. 016030102 (Buyer 1 bought Purina puppy chow on March 1)