MODERN MANAGEMENT PUBLIC RELATIONS MANAGEMENT Chang Jinghui erin2007@foxmail.com MODERN MANAGEMENT
Modern ManageMent Modern ManageMent PUBLIC RELATIONS MANAGEMENT Chang Jinghui erin2007@foxmail.com
MODERN MANAGEMENT Public relations is a growth industry in the 21st century! In numbers: ● PR is a multibillion-dollar business practiced by 320,000 professionals in the U.S.alone. Employment growth is increasing faster than average through the year 2012. PR has grown rapidly across the globe, from Europe to China,Latin America to Africa
Modern ManageMent
MODERN MANAGEMENT 1.So what is public relations? P Let's define the field
Modern ManageMent
MODERN MANAGEMENT One definition to consider: "Public relations is a planned process to influence public opinion,through sound character and proper performance,based on mutually satisfactory two-way communication
Modern ManageMent One definition to consider:
MODERN MANAGEMENT Another definition from PRSA: "Public relations helps an organization and its publics adapt mutually to each other. Public relations is an organization's efforts to win the cooperation of groups of people
Modern ManageMent “Public relations helps an organization and its publics adapt mutually to each other. Public relations is an organization’s efforts to win the cooperation of groups of people