MODERN MANAGEMENT Public relations The methods and activities employed by an individual organization,corporation,or government to promote a favorable relationship with the public." .(American Heritage Dictionary)
Modern ManageMent Public relations l The methods and activities employed by an individual organization, corporation, or government to promote a favorable relationship with the public.” l (American Heritage Dictionary)
MODERN MANAGEMENT Public Relations .is the management function that builds and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends
Modern ManageMent
MODERN MANAGEMENT Other Terms for Public Relations Public Relations is an umbrella term Some positive terms: ate with older o hip. noun ●Corporate Communications 2 something that comm ommunication a letter or mess ●Public affairs ●Corporate relations Some negative terms: ●Flack .Spin doctor
Modern ManageMent
MODERN MANAGEMENT No matter how PR is defined, two elements guide the process 1.Management To succeed,PR must report to top management, unimpeded by any other group. 2.Action True PR cannot take place without ethical,consistent action.No amount of persuasion will cover up for poor performance
Modern ManageMent
MODERN MANAGEMENT Public relations,marketing,and advertising. aren't they all the same thing? NEXT4M
Modern ManageMent