ReadingPost-readingFurtherReadingLearningObjectivesPre-readingWritten in a confident, direct tone.A timid tone can quickly undermine an otherwisewhvichouldbulletproof proposal.Afterall,if you'renotconvinced ofyoi逐渐削弱；逐步减少效力toyourmakesthorsb become薪新的 fresh and clean, ntation. Your document shouightgraduallylesseffectiveasifnewsinmisabanreader.Ifyouprintyourproposconfident,orsuccessfulpristine condition until they are delivered.Now, let's take a look at how to approach writing a proposal inclusive of all theseelements.Howtowriteabusinessproposal:thebasicsThere aretwobasictypes ofbusiness proposals:solicited and unsolicited
Learning Objectives Pre-reading Reading Post-reading Further Reading Written in a confident, direct tone. A timid tone can quickly an otherwise bulletproof proposal. After all, if you’re not convinced of your own argument, why should your reader be? Professional in its presentation. Your document should be free of mistakes that might misdirect or distract your reader. If you print your proposal, be sure to keep the papers in condition until they are delivered. Now, let’s take a look at how to approach writing a proposal inclusive of all these elements. How to write a business proposal: the basics There are two basic types of business proposals: solicited and unsolicited. undermine pristine 逐渐削弱；逐步减少效力 to make sth or sb become gradually less effective, confident, or successful 崭新的 fresh and clean, as if new
ReadingPost-readingFurtherReadingLearningObjectivesPre-readingSolicitedbusinessproposalsarespecificallyrequestedbyyprospective clientsand tend torequireless research.This isbecausethecl预期的：潜在的expectedinformation abg(or at least most) of thepertinenttodosthortobecomesthguestforprrequirementsforyourp有关的 relevant to arto cold emails. They are sent toUnsolicited businesparticularsubjectpotential customers, cliththehopethattheywill wanttohearmore.Becauseyouwill nothavebeen provided withanRFPdocument first,you will need to conduct thorough research on your own to understand youraudiencepriortowritingthistypeofproposal
Learning Objectives Pre-reading Reading Post-reading Further Reading Solicited business proposals are specifically requested by clients and tend to require less research. This is because the client typically includes all (or at least most) of the information about themselves and their requirementsfor your proposal in a formal request for proposal (RFP) document. Unsolicited business proposals are similar to cold emails. They are sent to potential customers, clients, and investors with the hope that they will want to hear more. Because you will not have been provided with an RFP document first, you will need to conduct thorough research on your own to understand your audience prior to writing this type of proposal. prospective pertinent 预期的；潜在的 expected to do sth or to become sth 有关的 relevant to a particular subject
ReadingPost-readingFurtherReadingLearningObjectivesPre-readingIngeneral,allbusinessproposalsfollowthesamebasicstructure:1.Title page2.Tableof contents3.Executive summary4.Problem5.Solution6.Yourqualifications7.Cost summary8.Terms and conditions9.AgreementLet'sdelve into what specificinformation you'll needto includeineach sectionof your proposal, depending on the type of proposal you're writing andto whomyou will be addressing it
Learning Objectives Pre-reading Reading Post-reading Further Reading In general, all business proposals follow the same basic structure: 1. Title page 2. Table of contents 3. Executive summary 4. Problem 5. Solution 6. Your qualifications 7. Cost summary 8. Terms and conditions 9. Agreement Let’s delve into what specific information you’ll need to include in each section of your proposal, depending on the type of proposal you’re writing and to whom you will be addressing it
ReadingPost-readingFurtherReadingLearningObjectivesPre-reading1.TitlepageThe title page should clarify who you are, who your audience is, and what thetopicofyourproposalwill be.When sendingaproposal toanexternalaudience,be sureto includethefullnameofyourbusiness,yourname,and all relevantbusinesscontactinformation.Forinternal proposals,it'smoreimportanttofocusonwhatyourproposal isabout.Yourtitle should reflect what problem you are solving or what solutionyouareproposing,e.g.,"ProposaltoIncreaseMarketingBudget."Keep this page simple and clean in terms of both layout and content-avoidcluttering it with unnecessarytext and too many graphics
Learning Objectives Pre-reading Reading Post-reading Further Reading 1. Title page The title page should clarify who you are, who your audience is, and what the topic of your proposal will be. ► When sending a proposal to an external audience, be sure to include the full name of your business, your name, and all relevant business contactinformation. ► For internal proposals, it’s more important to focus on what your proposal is about. Your title should reflect what problem you are solving or what solution you are proposing, e.g., “Proposal to Increase Marketing Budget.” Keep this page simple and clean in terms of both layout and content—avoid cluttering it with unnecessary text and too many graphics