Business policies and Strategies Environmental and internal Scanning
Business Policies and Strategies Environmental and Internal Scanning
Sun Tzu Chinese Genera Know the enemy and know yourself; in a hundred battles you will never be in peril When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant of both your enemy and yourself, you are certain in every battle to be in pel
Sun Tzu Chinese General • “ Know the enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant of both your enemy and yourself, you are certain in every battle to be in peril
PESTEL Analysis Political-legal Economic Socio-cultural ethnologIcal Environmental Legal
PESTEL Analysis • Political – legal • Economic • Socio-cultural • Technological • Environmental • Legal
TOWS Analysis Threats -unfavorable conditions Opportunities- favorable conditions Weaknesses- limitations or deficiencies relative to the competition or the environment Strengths- resources, skills or advantages relative to the competition or the environment
TOWS Analysis • Threats – unfavorable conditions • Opportunities – favorable conditions • Weaknesses – limitations or deficiencies relative to the competition or the environment • Strengths – resources, skills or advantages relative to the competition or the environment
Threats · New market entrants Increased competition Increased power from buyers and suppliers Substitutes Economic cycle downturns Demographic changes
Threats • New market entrants • Increased competition • Increased power from buyers and suppliers • Substitutes • Economic cycle downturns • Demographic changes