E-marketing Defined.Theuseofinformationtechnologyto create,communicate,anddelivervaluetocustomers.formanagingcustomerrelationshipstobenefittheorganization.Theresultof informationtechnologyappliedtotraditional marketing7001070100111001000010010111010010C2006PrenticeHal
©2006 Prentice Hall 1-6 E-marketing Defined • The use of information technology • to create, communicate, and deliver value to customers. • for managing customer relationships to benefit the organization. • The result of information technology applied to traditional marketing
E-Business, E-Commerce, andE-Marketing.E-businessis thecontinuousoptimization of afirm's businessactivities through digitaltechnology.· E-commerce is the subset of e-businessfocusedontransactions.E-marketing is onepartof an organization's e-business activities.1007007070100111001000010010111010010C2006PrenticeHal
©2006 Prentice Hall 1-7 E-Business, E-Commerce, and E-Marketing • E-business is the continuous optimization of a firm’s business activities through digital technology. • E-commerce is the subset of e-business focused on transactions. • E-marketing is one part of an organization’s ebusiness activities