She couldtell the stockbroker to purchase shares in DeutscheTelekom, a German telecommunications firm transformed from aformer state-owned monopolyinto a global company by an IsraeliCEo.She mayturn on the car radio, which was made in Malaysia by aJapanesefirm,tohearapopularhip-hopsongcomposedbyaSwedeand sung by a group of Danes in English who signed a recordcontract with a French music company to promote their record inAmerica.The driver might pull into a drive-through coffee stall run by aKorean immigrant and order "single-tall-nonfatlatte"and chocolate-Brazilandthecoveredbiscotti.Thecoffeebeanscome fromchocolate from Peru, whilethe biscotti was made locally using an oldItalian recipe.After the song ends,a news announcer might inform the Americanlistener that anti-globalization protests at a meeting of heads ofstate in Genoa, Italy, have turned violent.One protester has beenkilled.The announcerthen turns to the next item, a story about howan economic slowdown in America has sent Japan's Nikkei stockmarketindexto16-yearlows
She could tell the stockbroker to purchase shares in Deutsche Telekom, a German telecommunications firm transformed from a former state-owned monopoly into a global company by an Israeli CEO. She may turn on the car radio, which was made in Malaysia by a Japanese firm, to hear a popular hip-hop song composed by a Swede and sung by a group of Danes in English who signed a record contract with a French music company to promote their record in America. The driver might pull into a drive-through coffee stall run by a Korean immigrant and order "single-tall-nonfat latte" and chocolatecovered biscotti. The coffee beans come from Brazil and the chocolate from Peru, while the biscotti was made locally using an old Italian recipe. After the song ends, a news announcer might inform the American listener that anti-globalization protests at a meeting of heads of state in Genoa, Italy, have turned violent. One protester has been killed. The announcer then turns to the next item, a story about how an economic slowdown in America has sent Japan's Nikkei stock market index to 16-year lows
1.1 WHAT IS GLOBALIZATION ?Globalization refers to the shift toward amore integrated and interdependent worldeconomy.（更加整体化而又彼此相互依赖的世界经济的趋势）Globalization in Two categoriesGlobalization has several differentfacetsincluding the globalization of markets andthe globalization of production
7 1.1 WHAT IS GLOBALIZATION ? ⚫Globalization refers to the shift toward a more integrated and interdependent world economy. （更加整体化而又彼此相互依赖的世界经济的趋势） ⚫Globalization in Two categories: Globalization has several different facets, including the globalization of markets and the globalization of production
1.1.1globalizationofmarketsTheglobalizationof markets:Moving away from an economic system in whichnational markets are distinct entities, isolated bytrade barriers and barriers of distance, time, andculture, and toward a system in which nationalmarkets are merging into one global market.是指在历史上互不相同的工业部门和被贸易、时空和文化壁垒分隔的各国国内市场正在汇合成一个巨大的全球市场
8 1.1.1 globalization of markets ⚫The globalization of markets: Moving away from an economic system in which national markets are distinct entities, isolated by trade barriers and barriers of distance, time, and culture, and toward a system in which national markets are merging into one global market. 是指在历史上互不相同的工业部门和被贸易、时空 和文化壁垒分隔的各国国内市场正在汇合成一个巨 大的全球市场
The features of Globalization of markets?Why does every Mcdonald'sshare the same menu?Cana company who doesn'thave the size of Mcdonald'sbenefitsfromthe globalizationofmarkets?WhydoBigMacstastealittlebit differently in differentcountries?mWhydoKFCsalwaysaccompany withMcdonald's?i'mlovinit我就喜欢
9 ⚫ Why does every Mcdonald’s share the same menu? ⚫ Can a company who doesn’t have the size of Mcdonald’s benefits from the globalization of markets? ⚫ Why do Big Macs taste a little bit differently in different countries? ⚫ Why do KFC s always accompany with Mcdonald’s? The features of Globalization of markets?
The features of Globalization of markets:(1)InternationalCompaniesofferStandardproductstobenefitand promotetheglobalization(2)A company does not have to be the SizEof multinationalgiantsto benefit from theglobalizationofmarkets.(3)Very significantDIFFERENCESstillexistbetween nationalmarkets along many relevant dimensions(4)MarketsforINDUSTRYGOODSandRAWMATERIALserveauniversal needtheworldover.(5) In many markets, the same firms frequently confront each otherasCOMPETETORSinnationafternation.AmericanMarket?JapaneseMarket?GermanMarket?KoreanMarket?ChineseMarket?10GLOBALMARKET!OR:
10 The features of Globalization of markets: (2) A company does not have to be the SIZE of multinational giants to benefit from the globalization of markets. (3) Very significant DIFFERENCES still exist between national markets along many relevant dimensions (4) Markets for INDUSTRY GOODS and RAW MATERIAL serve a universal need the world over. (5) In many markets, the same firms frequently confront each other as COMPETETORS in nation after nation. (1) International Companies offer Standard products to benefit, and promote the globalization American Market? Japanese Market? German Market? Korean Market? Chinese Market? OR: GLOBAL MARKET!