●●● Design ●●0 Table of Contents The book is divided into five sections:The Busi- Patterns ness Model Canvas,a tool for describing,analyzing and designing business models,Business Model Patterns,based on concepts from leading business Canvas thinkers,Techniques to help you design business Strategy models,Re-interpreting strategy through the business model lens,and A generic process to help you design innovative business models,tying together all the concepts,techniques,and tools in Business Model Generation.The last section offers an outlook on five business model topics for future exploration.Finally,the afterword provides a peek into"the making of"Business Model Generation. Process Outlook
Table of Contents Canvas Outlook Afterword Process Design Patterns Strategy The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. }The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into “the making of” Business Model Generation. bmgen_final.indd 8 6/15/10 5:31 PM
o Canvas o Patterns oDesign o Strategy e Process 14 Definition of a Business 56 Unbundling Business 126 Customer Insights 2oo Business Model 244 Business Model Model Models Environment Design Process 134 ldeation 16 The 9 Building Blocks 66 The Long Tail 212 Evaluating Business ●Outlook 146 Visual Thinking Models 44 The Business Model 76 Multi-Sided Platforms 262 Outlook Canvas 160 Prototyping 226 Business Model 88 FREE as a Business Model Perspective on Blue 17o Storytelling Ocean Strategy OAfterword 108 Open Business Models 180 Scenarios 232 Managing Multiple 274 Where did this book come from? Business Models 276 References
1 Canvas 14 Definition of a Business Model 16 The 9 Building Blocks 44 The Business Model Canvas 2 Patterns 56 Unbundling Business Models 66 The Long Tail 76 Multi-Sided Platforms 88 FREE as a Business Model 108 Open Business Models 3 Design 126 Customer Insights 134 Ideation 146 Visual Thinking 160 Prototyping 170 Storytelling 180 Scenarios 4 Strategy 200 Business Model Environment 212 Evaluating Business Models 226 Business Model Perspective on Blue Ocean Strategy 232 Managing Multiple Business Models 5 Process 244 Business Model Design Process } Outlook 262 Outlook Afterword 274 Where did this book come from? 276 References bmgen_final.indd 9 6/15/10 5:31 PM
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Canvas bmgen_final.indd 10 6/15/10 5:31 PM
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Canvas bmgen_final.indd 11 6/15/10 5:31 PM
The Business Model Canyas A shared language for describing,visualizing, assessing,and changing business models
A shared language for describing, visualizing, assessing, and changing business models The Business Model Canvas bmgen_final.indd 12 6/15/10 5:31 PM