同济经管 TONGJI SEM MANAGEMENT OF TECHNOLOGICAL INNOVATION Professor CHEN Song(陈松)，Ph.D. School of Economics Management, Tongji University chens@tongji.edu.cn Professor WANG Qing,Ph.D Warwick Business School, University of Warwick Qing.Wang@wbs.ac.uk April 2013 EOUIS
1 MANAGEMENT OF TECHNOLOGICAL INNOVATION Professor CHEN Song (陈 松）,Ph.D. School of Economics & Management, Tongji University chens@tongji.edu.cn Professor WANG Qing，Ph.D. Warwick Business School, University of Warwick Qing.Wang@wbs.ac.uk April 2013
同济经管 TONGJI SEM Chapter 1 490 Introduction EOUIS
Chapter 1 Introduction
同济经管 TONGJI SEM Importance of Technological Innovation Technological innovation now the single most important driver of competitive success in many industries -Many firms earn over one-third of sales on products developed within last five years -Product innovations help firms protect margins by offering new,differentiated features. -Process innovations help make manufacturing more efficient. EFMC EQUIS 6
6 Importance of Technological Innovation Technological innovation now the single most important driver of competitive success in many industries – Many firms earn over one-third of sales on products developed within last five years – Product innovations help firms protect margins by offering new, differentiated features. – Process innovations help make manufacturing more efficient
同济经管 TONGJI SEM Importance of Technological Innovation -Advances in information technology have enabled faster innovation CAD/CAM systems enable rapid design and shorter production runs -Importance of innovation and advances in information technology have lead to: Shorter product lifecycles(more rapid product obsolescence) More rapid new product introductions Greater market segmentation EQUIS
7 Importance of Technological Innovation –Advances in information technology have enabled faster innovation • CAD/CAM systems enable rapid design and shorter production runs –Importance of innovation and advances in information technology have lead to: • Shorter product lifecycles (more rapid product obsolescence) • More rapid new product introductions • Greater market segmentation
同济经管 TONGJI SEM Impact on Society -Innovation enables a wider range of goods and services to be delivered to people worldwide -More efficient food production,improved medical technologies,better transportation,etc. -Increases Gross Domestic Product by making labor and capital more effective and efficient -However,may result in negative externalities. E.g.,pollution,erosion,antibiotic-resistant bacteria EQUIS 8
8 Impact on Society Innovation enables a wider range of goods and services to be delivered to people worldwide – More efficient food production, improved medical technologies, better transportation,etc. – Increases Gross Domestic Product by making labor and capital more effective and efficient – However, may result in negative externalities, • E.g., pollution, erosion, antibiotic-resistant bacteria