3.问题与应用（能力要求 Presentation task State clearly on what content should be included in the project prospectus. 第二节Scenario2 1.主要内容 Connie is instructing Emmy,a new employee in the team how to build up an exhibitor databank(展商数据库)in preparation for sales promotion(招展). 2.基本概念和知识点 Build up a databank I'm ready to take up anything you give to me Take up the assignment/work The topic fits into country's policy You hit the point. Log in the website and download the relevant information Subscribe some key industrial journals an extensive(广泛的)databank 3.问题与应用（能力要求） Speak out with one or two sentence(s)in English to your partner using the following words or phrases,and then your partner interprets them into Chinese: Previous show,final decision,market survey. Marketing plan,mass media,promotion activities,journals. Exhibitor databank,suppliers,distributors,R&D institutions. Internet,sources,industrial websites,download. Exhibit profile,exhibition brochure,associations,membership directories. (三)思考与实践 近期要举办的一个展会，命名为：China international exhibition of 6
6 3．问题与应用（能力要求） Presentation task State clearly on what content should be included in the project prospectus. 第二节 Scenario 2 1. 主要内容 Connie is instructing Emmy, a new employee in the team how to build up an exhibitor databank（展商数据库） in preparation for sales promotion(招展). 2. 基本概念和知识点 Build up a databank I’m ready to take up anything you give to me. Take up the assignment/work The topic fits into country’s policy. You hit the point. Log in the website and download the relevant information Subscribe some key industrial journals an extensive (广泛的)databank 3. 问题与应用（能力要求） Speak out with one or two sentence(s) in English to your partner using the following words or phrases, and then your partner interprets them into Chinese: Previous show, final decision, market survey. Marketing plan, mass media ,promotion activities, journals. Exhibitor databank, suppliers, distributors, R&D institutions. Internet, sources , industrial websites, download. Exhibit profile, exhibition brochure, associations, membership directories. （三）思考与实践 近期要举办的一个展会，命名为：China international exhibition of
new energy,.energy saving and smart car(中国（广州）国际新能源、节能及智 能汽车展览会)。 分小组同学互相讨论如果由你们来完成这个主题展会的前期策划书，你们如 何在position(定位)，marketing plan(营销计划)、show organization structure (组织架构)、venue(展馆)选择、展商和观众数据库(Exhibitor and visitor databanks)建设等方面进行简单的前期策划准备，分析其在所在地举办的优势和劣 势，并用PPT展示你们的讨论成果。 (四)数学方法与手段 本章教学主要采用的方法和手段有课堂讲授、多媒体教学、网络辅助教学组、课堂讨论、调查研 究等。 思政元素：了解行业各方利益，培养具有双赢的思维，遵守行业法律法规的意识。 第三章Preparation for project marketing项目营销前期准备 (一)目的与要求 What is brochure?What necessary items should be included in the brochure? How to do a good sales call with potential exhibitors? (二)教学内容 第一节Scenario1 1.主要内容 Connie is discussing with Flora,the MarCom manager about editing a brochure of the WaterTech exhibition.The conversation goes quite smoothly as Flora is team-work spirited and well-versed in the company's business. 2.基本概今和知识点 Marcom manager市场部经理 (marketing communications manager)市场公关部经理 acquisition work 招展工作 Booth (Ame.)/stand (Ero.) 展台 Standard booth /package stand/shell scheme 标准展台 Raw space /space only 光地/净地 Exhibition logo 展会标志
7 new energy, energy saving and smart car（中国（广州）国际新能源、节能及智 能汽车展览会）。 分小组同学互相讨论如果由你们来完成这个主题展会的前期策划书，你们如 何在 position(定位), marketing plan (营销计划)、 show organization structure （组织架构）、venue （展馆）选择、展商和观众数据库（Exhibitor and visitor databanks ）建设等方面进行简单的前期策划准备，分析其在所在地举办的优势和劣 势，并用 PPT 展示你们的讨论成果。 （四）教学方法与手段 本章教学主要采用的方法和手段有课堂讲授、多媒体教学、网络辅助教学组、课堂讨论、调查研 究等。 思政元素：了解行业各方利益，培养具有双赢的思维，遵守行业法律法规的意识。 第三章 Preparation for project marketing 项目营销前期准备 （一）目的与要求 What is brochure? What necessary items should be included in the brochure? How to do a good sales call with potential exhibitors? （二）教学内容 第一节 Scenario 1 1.主要内容 Connie is discussing with Flora, the MarCom manager about editing a brochure of the WaterTech exhibition. The conversation goes quite smoothly as Flora is team-work spirited and well-versed in the company’s business. 2. 基本概念和知识点 Marcom manager 市场部经理 (marketing communications manager) 市场公关部经理 acquisition work 招展工作 Booth (Ame.)/stand (Ero.) 展台 Standard booth /package stand/ shell scheme 标准展台 Raw space /space only 光地/净地 Exhibition logo 展会标志