Function of social mediaininnovationprocessUserscanbecomeproducersofknowledgelexperience. Customer develops an idea and takes the initiative totransferittointerestedproducerUsermoreactive role in innovation processes (proactiveinvolvement of users)Usersbecomeco-producersofproducts,services,orvaluein general Other functions Twitter: # trending topics, interaction withotherusers,DMfunctionTechnische UniversiteitTUEindhovenUniversityof TechnologyPAGE510/7/2013EcononomicsofInnovation2013
Function of social media in innovation process • Users can become producers of knowledge / experience • Customer develops an idea and takes the initiative to transfer it to interested producer • User more active role in innovation processes (proactive involvement of users) • Users become co-producers of products, services, or value in general • Other functions Twitter: # trending topics, interaction with other users, DM function Econonomics of Innovation 2013 10/7/2013 PAGE 5
SectoralSystemofInnovation:ExampleofI-PhoneTechnische UniversiteitTUEindhoveneUniversityofTechnology10/7/2013PAGE6EcononomicsofInnovation2013
Sectoral System of Innovation: Example of I-Phone Econonomics of Innovation 2013 10/7/2013 PAGE 6
Smart Phone market (2006-2008)Table 2Global smartphonemarket share,2006-2008PlatformVendor2006 (%)2007 (%)2008 (%)6763.552.4SymbianNkiaonyssn,o7BlackBerry9.616.6Research in Motion1412.211.8WindowsHTC,others2.78.2iPhoneApple69.68.1LinuxMotorola,others5Palm OSPalm1.41.811.01.1Other100Total100100Annual total64.1 million122.3million139.3millionSources: Adapted from Canalys (2007) and Gartner (2009)" Indludes Android.Source:West&Mace,2010TechnischeUniversiteitTUEindhoveneUniversity of TechnologyEcononomicsofInnovation201310/7/2013PAGE7
Smart Phone market (2006 -2008) Econonomics of Innovation 2013 10/7/2013 PAGE 7 Source: West & Mace, 2010
I-PhoneSteveJobsintroducingtheI-Phone2o07http:l/www.youtube.com/watch?v=x7qPAY9JqE4What kind of different industriesare combinedinanI-Phone?Whatkindof differentdynamicsdothese industrieshave?HowdidApple'sl-Phonerevolutionizetheseindustries?TechnischeUniversiteitTUEindhovenUniversity of TechnologyPAGE810/7/2013EcononomicsofInnovation2013
I-Phone • Steve Jobs introducing the I-Phone 2007 • http://www.youtube.com/watch?v=x7qPAY9JqE4 • What kind of different industries are combined in an I-Phone? • What kind of different dynamics do these industries have? • How did Apple’s I-Phone revolutionize these industries? Econonomics of Innovation 2013 10/7/2013 PAGE 8
SystemictechnologiesanddynamiccapabilitiesofthefirmTechnischeUniversiteitTUeEindhovenUniversity of Technology10/7/2013PAGE9EcononomicsofInnovation2013
Systemic technologies and dynamic capabilities of the firm Econonomics of Innovation 2013 10/7/2013 PAGE 9