Masters Course: Innovation SciencesDiffusion and Adoption of InnovationsDr.MScBertSadowskiTechnischeUniversiteitTUeEindhovenUniversity of TechnologyWhereinnovationstarts
Diffusion and Adoption of Innovations Dr. MSc Bert Sadowski Masters Course: Innovation Sciences
StructureDifferentmodelsof diffusion ofinnovationDiffusionofinnovationandnetworkeffectsTherole ofactive users in diffusionof innovationsTowards a different model of diffusion of innovationsTechnischeUniversiteitTUEindhoveneUniversityofTechnologyPAGE1EconomicsofInnovation201310/3/2013
Structure • Different models of diffusion of innovation • Diffusion of innovation and network effects • The role of active users in diffusion of innovations • Towards a different model of diffusion of innovations Economics of Innovation 2013 10/3/2013 PAGE 1
Demand-SideModelsofDiffusionof InnovationTechnischeUniversiteitTUEindhoveneUniversity of Technology10/3/2013PAGE2EconomicsofInnovation2013
Demand-Side Models of Diffusion of Innovation Economics of Innovation 2013 10/3/2013 PAGE 2
Use oftheEconomics of DiffusionofInnovationDisciplineUsageExample(s)MarketingHowinformation and acceptanceofLooking for newchannels e.g.Viralsnewproducts is spread throughthemarketGuerilla marketingForecastingChange towards moreAttempts to predict the futurecharacteristics ofusefulenvironmentalfriendlytechnologies,productstechnologies(electriccars)PsychologyE-HealthtechnologiesWhatarethedeterminantsofindividualuserto acceptnewtechnologiesSociologyWhy do different groups of usersIdentifying different useradopt differently technologygroups (earlyadoptersEconomicsIncentives structures ofadoptionImpact of differentmarket structures onadoption10/3/2013PAGE3EconomicsofInnovation2013
Use of the Economics of Diffusion of Innovation Discipline Usage Example(s) Marketing How information and acceptance of new products is spread through the market Looking for new channels e.g. Virals, Guerilla marketing Forecasting Attempts to predict the future characteristics of useful technologies, products Change towards more environmental friendly technologies (electric cars) Psychology What are the determinants of individual user to accept new technologies E-Health technologies Sociology Why do different groups of users adopt differently technology Identifying different user groups (early adopters Economics Incentives structures of adoption Impact of different market structures on adoption Economics of Innovation 2013 10/3/2013 PAGE 3
Used invariety of contextsDifferent levels ofanalysis:Consumer oriented innovationFirmorientedinnovationMarketorientedinnovationInfrastructure oriented innovationTechnischeUniversiteitTUEindhoveneUniversity of Technology10/3/2013PAGE4EconomicsofInnovation2013
Used in variety of contexts • Different levels of analysis: • Consumer oriented innovation • Firm oriented innovation • Market oriented innovation • Infrastructure oriented innovation Economics of Innovation 2013 10/3/2013 PAGE 4