2. After the world War ll: Services have been defined as an activity to sell to be benefited and satisfied 决 Marketing expert- Philip Kotler(科勒特,1967) 火 V. Fuchs(v富克斯,1968) 火TPH(希尔) 火 Gronroos格鲁诺斯)
2. After the World War Ⅱ: Services have been defined as an activity to sell to be benefited and satisfied. ＊ Marketing expert—Philip Kotler (科勒特，1967) ＊ V.Fuchs (V.富克斯，1968) ＊ T.P.Hill (希尔) ＊ Gronroos (格鲁诺斯)
Evolvement of service VFuchs: service disappears at the moment of its production. It can be only supplied at the presence of consumers X Hill: service is produced and consumed at the same time: Once produced, the service must be acquired by consumers without warehousing
Evolvement of service ※ V.Fuchs: service disappears at the moment of its production. It can be only supplied at the presence of consumers. ※ Hill: service is produced and consumed at the same time; Once produced, the service must be acquired by consumers without warehousing
Conclusion in definition a job or a kind of economic activities done by the individuals or social organizations for the customers with the help of some tools, facilities equipments and mediums an activity and benefit provided for individual consumer or enterprise to meet their specific needs whose production may or may not be related to material products, the added value for individuals, goods or service in other economic units and has the value-in-use or utility represented in the form ivities
Conclusion in definition: ---- a job or a kind of economic activities done by the individuals or social organizations for the customers with the help of some tools, facilities, equipments and mediums; ---- an activity and benefit provided for individual consumer or enterprise to meet their specific needs, whose production may or may not be related to material products; ----the added value for individuals, goods or service in other economic units, and has the value-in-use or utility represented in the form of activities
1.2 Characteristics of service ▲ Intangibility(无形性) The shape goods is visual but the form of service is invisible. reason: First, on most occasions service can not be touched and felt Second the customers' feelings after being served is hard to measure or the benefit is felt some time later
1.2 Characteristics of service ▲ Intangibility (无形性): The shape goods is visual, but the form of service is invisible. Reason: First, on most occasions, service can not be touched and felt; Second, the customers’ feelings after being served is hard to measure or the benefit is felt some time later
the basic feature of service and it is the core and essence of service With the development of science and technology, embodied service(物化服 务) have come into being Example: disc, software, etc
----the basic feature of service and it is the core and essence of service. With the development of science and technology, embodied service(物化服 务) have come into being. Example: disc, software, etc