Integrated Communication Plan for the launch of the st George Building Prepared for: Allied Properties(HK)Ltd. AyIL 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Integrated Communication Plan for the Launch of the St. George Building Prepared for : Allied Properties (HK) Ltd
Agenda Introduction and strategy 10min ° Creative 45min PR Program 15min Interactive Program 10min e Media plan 10min TOTAL DOMIN 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Agenda • Introduction and Strategy 10min • Creative 45min • PR Program 15min • Interactive Program 10min • Media Plan 10min TOTAL 90MIN
Agency Task e To create an ever-lasting value for the st George Building and a successful sales record 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Agency Task • To create an ever-lasting value for the St.George Building and a successful sales record !
Property Market Update Satisfactory results of land auction reflected confidence regain. According to the land registration, there were over 58, 800 property transaction ofHKs150 billion in the first half of 1999 4%o increase in number of transactions and 3% drop in terms of value, as compared with the second half of 1998 It indicated that most of the transactions were from middle-to-low segment 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Property Market Update • Satisfactory results of land auction reflected confidence regain. • According to the Land Registration, there were over 58,800 property transaction of HK$150 billion in the first half of 1999. • 4% increase in number of transactions and 3% drop in terms of value, as compared with the second half of 1998. • It indicated that most of the transactions were from middle-to-low segment
Property Market Update(contd) e The average value of a transaction was HKS2.56million in the first half of 1999 There was a drop of 8.24% as compared with the second half of 1998 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Property Market Update (cont’d) • The average value of a transaction was HK$2.56million in the first half of 1999. • There was a drop of 8.24% as compared with the second half of 1998