Competitive Framework ● Districts: Kadoorie hillys the peak Repulse bay Kau To shan Our edg Common Prestige value of living in a fashionable districts Niche Convenient city center location 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Competitive Framework • Districts: Kadoorie Hill vs the Peak Repulse Bay Kau To Shan Our edges: Common Prestige value of living in a fashionable districts + Niche: Convenient city center location
Competitive Framework(contd) The st George Building vs Traditional houses at Kadoorie hill d Additionalelements: modern new contemporary superb hotel-styled management "home-office? facilities advanced facilities in gym ie sun light indoor swimming pool a Jaguar 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Competitive Framework (cont’d) • The St. George Building vs Traditional houses at Kadoorie Hill : Additional elements: • modern • new • contemporary • superb hotel-styled management • “home-office” facilities • advanced facilities in gym ie sun light • indoor swimming pool • a Jaguar ……
Potential Target Group ° Demographics b Aged 35 or above, married couples with kids D High income group. Probably are the businessmen, senior executives, professionals and entrepreneurs. Even property investors 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Potential Target Group • Demographics Aged 35 or above, married couples with kids High income group. Probably are the businessmen , senior executives, professionals and entrepreneurs. Even property investors
Potential Target Groups ° Psychographics: d Educated D Intellectual Open-minded b Had achievement in life D Appreciate high value product not only in terms of cash value but in true value. Look for quality stuffs and know how to enjoy life D Have avant-garde taste. 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Potential Target Groups • Psychographics : Educated Intellectual Open-minded Had achievement in life. Appreciate high value product not only in terms of cash value but in true value. Look for quality stuffs and know how to enjoy life. Have avant-garde taste
Potential Target Groups D Not up-starts. They are truly affluent people and exposed to the world b Believe in Location, Location, Location. b Family oriented -- they are the next generation of the elite class of the society, so they are especially conscious about the future development of their next generation. 本提案资料为www4ADOWN.cn收集整理,版权属于著作公司,仅限个人收藏,学习,严禁传播,谢谢合作!
Promotional Campaigns Potential Target Groups Not up-starts. They are truly affluent people and exposed to the world. Believe in Location , Location , Location…… Family oriented -- they are the next generation of the elite class of the society, so they are especially conscious about the future development of their next generation