第1章 导论 第2章 市场营销哲学的演变与新进展 第3章 战略计划与市场营销管理 第4章 市场营销环境 第5章 市场调查与市场营销信息系统 第6章 市场需求的测量与预测

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一、会计人之格言 二 、国际化会计人才应具备的素质 三、会计人之梦想-职业规划 学者梦 总监梦 “经济卫士”梦 四、审计与会计关系 五、如何安排好学习生活 六、会计人-修心养性——职业信仰

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 Accrual-basis Accounting  Concepts of Accrual-basis Accounting  Adjusting the Accounts  Preparing the Adjusted Trial Balance

 The role of Accounting  Users of Accounting Information  The history of Accounting  Types of Business Organizations  Accounting Concepts and Principles

 Accounting Equation  The Account and Double-Entry Accounting  Analyzing the Transactions  Journalizing the Transactions  Posting  Preparing the Unadjusted Trial Balance

 Recognition of sales revenue  Measurement of sales revenue  Cash and accounts receivable  Measurement of uncollectible accounts

 Preparing the Financial Statements from the Adjusted Trial Balance  Closing the Accounts  Classification of Assets and Liabilities  Two Accounting Ratios

 Gross profit and cost of goods sold  The basic concepts of inventory accounting  Cost of merchandise acquired  Principal inventory valuation methods  The importance of gross profits