香港大民意研究计畫格明The University ofHong Kong德物Public OpinionProgrammeOpinionSurvey onthePublicRankingofUniversities inHongKong2008Presentation of FindingsByKarie Pang28 July 2008
Opinion Survey on the Public Ranking of Universities in Hong Kong 2008 Presentation of Findings 香港大學民意研究計劃 The University of Hong Kong Public Opinion Programme By Karie Pang 28 July 2008
Outline of PresentationBackground informationDemographic profile of respondentsRatings of universities and their headsPublic perception of graduatesConclusion
• Background information • Demographic profile of respondents • Ratings of universities and their heads • Public perception of graduates • Conclusion Outline of Presentation
Background
Background
HistoryKey objectiveis togaugethegeneral public'sperceptionofeightinstitutions ofhighereducation funded through UniversityGrantsCommittee(UGC)whileHongKong ShueYanUniversityisincluded for the firsttime this year, as well as their opinions onqualitiesofuniversitystudents.The surveyquestionnairewas designedbyHKUPOPafterconsultingMIEIT.FieldworkanddataanalysisconductedindependentlybyPOP,butfinalrankingswhollyorpartlybasedonperceptionfiguresarecompiledindependentlybyMEIT
History • Key objective is to gauge the general public’s perception of eight institutions of higher education funded through University Grants Committee (UGC) while Hong Kong Shue Yan University is included for the first time this year, as well as their opinions on qualities of university students. • The survey questionnaire was designed by HKU POP after consulting MEIT. • Fieldwork and data analysis conducted independently by POP, but final rankings wholly or partly based on perception figures are compiled independently by MEIT
Contact InformationDate of survey:June 26 - July 4, 2008Target population:Cantonese-speaking population ofHong Kong of age 18 or aboveSample size:1,213 successfulcases65.5%Response rate:Less than 1.4%Sampling error:Weighting method:Data adjusted according to thegender-age distribution of HKpopulation at the end 2007
Contact Information Date of survey: June 26 – July 4, 2008 Target population: Cantonese-speaking population of Hong Kong of age 18 or above Sample size: 1,213 successful cases Response rate: 65.5% Sampling error: Less than 1.4% Weighting method: Data adjusted according to the gender-age distribution of HK population at the end 2007