Environmental analysis
Environmental Analysis
DIMENSIONS OF THE MARKETING ENVIRONMENT Economic Environment Political Competitive Environment and Legal PP Environment TM Technological Social Environment Environment Natural Environment IrwinMcGraw-Hill o The McGraw-Hill Commpanies, Inc, 1998
Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 Slide 2-2 DIMENSIONS OF THE MARKETING ENVIRONMENT Economic Environment Political and Legal Environment Social Environment Natural Environment Technological Environment Competitive Environment TM P P P P
Differences between fads and Trend: a direction or sequence of events that have some momentum and durability Fad: unpredictable, short-lived and without social economic and political significance
Differences between fads and trends Trend: a direction or sequence of events that have some momentum and durability Fad: unpredictable, short-lived and without social economic and political significance
Faith popcorn points to several Trends in the Economy y Anchoring Cocooning Being alive Down-aging Cashng out 99 Lives Clanging S O.S.(Save Our Society)
Faith Popcorn Points to Several Trends in the Economy Anchoring Being alive Cashng Out Clanning Cocooning Down-aging 99 Lives S.O. S. (Save Our Society)
Faith popcorn points to several Trends in the economy Anchoring Cocooning Being alive Down-aging Cashng out 99 Lives Clanging S O.S.(Save Our Society)
Faith Popcorn Points to Several Trends in the Economy Anchoring Being alive Cashng Out Clanning Cocooning Down-aging 99 Lives S.O. S. (Save Our Society)