Developing New Products Chapter 10
Developing New Products Chapter 10
Management View of a new Product Invention new to the world (10%) New category entries additions to product lines Repositioning (7%) Improvements(37%0)
Management View of a New Product • Invention: New to the world (10%) • New category entries • Additions to Product Lines • Repositioning (7%) • Improvements (37%)
Consumer'sⅤ iew of new Products
Consumer’s View of New Products
NEW PRODUCT DEⅤ ELOPMENT DILEMMA Rewards from success high Risks of failure high
NEW PRODUCT DEVELOPMENT DILEMMA • Rewards from success high Risks of failure high
Why Do New Products Succeed? Product Early entrance Superiority Careful Timing Customer Excellent Orientation Teamwork and Market Execution Attractiveness
Product Superiority Customer Orientation Market Attractiveness Early Entrance Careful Timing Excellent Teamwork and Execution Why Do New Products Succeed?