Managing Existing Products Chapter 9
Managing Existing Products Chapter 9
Product Concepts n Define the term product n identify ways in which products may be classified n explain brand related terminology
Product Concepts: Define the term product identify ways in which products may be classified explain brand related terminology
Products can be
Products Can Be…
Marketers think about products in terms of benefits delivered
Marketers think about products in terms of benefits delivered
Beyond the basic Product Potential product Augmented Product Expected Product Basic (generic)product
Beyond the Basic Product Potential Product Augmented Product Expected Product Basic (Generic) Product