Fundamentals of Pricing CHAPTER 12 Product Distribution Promotion Price
Fundamentals of Pricing CHAPTER 12 Product Promotion Distribution Price
BASICS OF PRICING: Lecture Topics Meaning and Importance of price ° Economics of Pricing Pricing Based on Costs ricing Based on Competition Pricing Based on Customer Value
BASICS OF PRICING: Lecture Topics • Meaning and Importance of price • Economics of Pricing • Pricing Based on Costs • Pricing Based on Competition • Pricing Based on Customer Value
Price the amount of money, goods or services that must be given up to acquire ownership or use of a product
Price • the amount of money, goods or services that must be given up to acquire ownership or use of a product
Importance of Price: Customer's value Equation Perceived Value=Perceived Benefits-Perceived Costs monads
Importance of Price: Customer’s Value Equation Perceived Value = Perceived Benefits-Perceived Costs
Add value to the value Equation Offer Offer Extra Extra Help Convenience Offer Unique Highlight Products Your value
Add Value to the Value Equation Offer Extra Convenience Offer Extra Help Highlight Your Value Offer Unique Products