W越时的就 Mission Overriding purpose in line with the values or expectations of stakeholders Vision Desired future state: the aspiration of (strategic intent) the organization Goal General statement of aim or purpose Objectives Quantification (if possible) or more precise statement of the goal Core Resources, processes or skills which Competency provide competitive advantage Strategies long-term direction Strateqic Combination of resources, processes and architecture competencies to put strategy into effect Control The monitoring of action steps to assess effectiveness of strategies and actions modify strategies and/ or actions as necessary Dr Wei liang Strategy Management
Dr. Wei Jiang Strategy Management 11 General statement of aim or purpose Quantification (if possible) or more precise statement of the goal Resources, processes or skills which provide ‘competitive advantage’ long-term direction Combination of resources, processes and competencies to put strategy into effect The monitoring of action steps to: • assess effectiveness of strategies and actions • modify strategies and/or actions as necessary Overriding purpose in line with the values or expectations of stakeholders Desired future state: the aspiration of the organization Mission Strategic architecture Vision (strategic intent) Goal Objectives Core Competency Strategies Control
Dr Wei liang Strategy Management 12
Dr. Wei Jiang Strategy Management 12
1.8 Strategic management in different context Large firms vs Small firms Culture orthodox Resource vs. Scope/span Managerial styles vs Industr Employer vs employee Manager vs subordinate Headquarter vs Subsidiary National vs mncs Dr Wei liang Strategy Management 13
Dr. Wei Jiang Strategy Management 13 Large firms vs. Small firms • Culture & Orthodox • Resource vs. Scope/span • Managerial styles vs. Industry • Employer vs employee • Manager vs subordinate • Headquarter vs. Subsidiary • National vs. MNCs • …
Patterns of Strategic Development Explanations of strategic development strategy as Managerial Outcome of culture Externally intent and political processes imposed Configurations for process Challenges for strategy development Cultural web Strategic drift Learning organ. 4
Dr. Wei Jiang Strategy Management 14 Patterns of Strategic Development Explanations of strategic development strategy as: Managerial intent Outcome of culture and political processes Externally imposed Configurations for process Challenges for strategy development Cultural web Strategic drift Learning organ
讨论题 根据战略计划学派和设计学派的观点,企业可以而且 应该制定长期发展的规划。但由于环境的不确定性和 决策的有限理性,有观点认为企业要制定长期战略 (如5年发展战略)是不可能的。你认为企业制定5年 或更长时间的发展战略是可能的吗? Dr Wei liang Strategy Management 15
Dr. Wei Jiang Strategy Management 15 讨论题 根据战略计划学派和设计学派的观点，企业可以而且 应该制定长期发展的规划。但由于环境的不确定性和 决策的有限理性，有观点认为企业要制定长期战略 （如5年发展战略）是不可能的。你认为企业制定5年 或更长时间的发展战略是可能的吗？