14具体要求 Previous background Management fundamental theories operational management, finance marketing, HRM, basic economics Assessment final test case report(including Power Point making) written essay (including strategy design) presentation participation Necessary preparation Proofreading, teamworking, writing, etc More than 1/3 absentee, no qualification Others Dr Wei liang Strategy Management
Dr. Wei Jiang Strategy Management 6 • Previous background Management & fundamental theories operational management, finance, marketing, HRM, basic economics • Assessment ---- final test ---- case report (including PowerPoint making) ---- written essay (including strategy design) ---- presentation ---- participation • Necessary preparation Proofreading, teamworking, writing, etc • More than 1/3 absentee, no qualification. • Others
Dr Wei liang Strategy Management
Dr. Wei Jiang Strategy Management 7
What is the strategy Dr Wei liang Strategy Management
Dr. Wei Jiang Strategy Management 8
1.5 Concept Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a changing environment. to meet the needs of markets and to fulfill stakeholder expectation. Johnson G and scholes k , (1999)Exploring Corporate Strategy, 5th, Prentice Hall) Characteristics long-term direction -advantage scope of an organizations activities match activities with environment bounded rationality and resources scarcity -values and expectation or Weiliang Strategy Management
Dr. Wei Jiang Strategy Management 9 Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a changing environment, to meet the needs of markets and to fulfill stakeholder expectation. (Johnson G. and Scholes K., (1999) Exploring Corporate Strategy, 5th, Prentice Hall) Characteristics ----long-term direction ----advantage ----scope of an organization’s activities ----match activities with environment ----bounded rationality and resources scarcity ----values and expectation
Level 1: Corporate strategy in concerned with the overall purpose and scope of the organization to meet the expectations of owners or major stakeholders and add value to the different parts of the enterprise Level 2: Strategic business strategy is about how to compete successfully in a particular market Level 3: operational strategies are concerned with how the component parts of the organization in terms of resources, processes, people and their skills effectively deliver the corporate- and business-level strategies direction Dr Wei liang Strategy Management
Dr. Wei Jiang Strategy Management 10 Level 1: Corporate strategy in concerned with the overall purpose and scope of the organization to meet the expectations of owners or major stakeholders and add value to the different parts of the enterprise. • Level 2: Strategic business strategy is about how to compete successfully in a particular market • Level 3: operational strategies are concerned with how the component parts of the organization in terms of resources, processes, people and their skills effectively deliver the corporate- and business-level strategies direction