Class hours:2 weeks,2 lessons in total Teaching content First quarter A wide-angle view of cross-cultural business communication Defining cross-cultural business communication Second quarte Cases for discussion Understanding aspects of cross-cultural business communication Cross-cultural business communication and its characteristics Thinking questions: Teaching Cases from Video:In the domestic movie "Gua Sha",the Americans misinterpreted the image of "Sun Wukong"in "Journey to the West"as a symbol of"violence". 1.Why does the author say a global village is technologically feasible now? 2.What are the essential ingredients of cross-cultural business communication?What kind of function does each serve in the communicative process? 3.What is the correct international development of traditional Chinese images. Lesson 3 Class hours:3 weeks,2 lessons in total Teaching Content Introduction to Cross-cultural business communication First quarte Cross-cultural business communication and its characteristics Introductiontoculture Second quarter Cases for discussion Culture and cross-cultural business communication:the skeleton link Teaching Cases of advertisement:Coca-Cola's brand marketing:Two Chinese dolls Ah Fu and Ah Jiao watching fireworks,receiving red 5
5 Class hours: 2 weeks, 2 lessons in total Teaching content First quarter A wide-angle view of cross-cultural business communication Defining cross-cultural business communication Second quarter Cases for discussion Understanding aspects of cross-cultural business communication Cross-cultural business communication and its characteristics Thinking questions: Teaching Cases from Video: In the domestic movie "Gua Sha", the Americans misinterpreted the image of "Sun Wukong" in "Journey to the West" as a symbol of "violence". 1. Why does the author say a global village is technologically feasible now? 2. What are the essential ingredients of cross-cultural business communication? What kind of function does each serve in the communicative process? 3. What is the correct international development of traditional Chinese images. Lesson 3 Class hours: 3 weeks, 2 lessons in total Teaching Content Introduction to Cross-cultural business communication First quarter Cross-cultural business communication and its characteristics Introduction to culture Second quarter Cases for discussion Culture and cross-cultural business communication: the skeleton link Teaching Cases of advertisement: Coca-Cola's brand marketing: Two Chinese dolls Ah Fu and Ah Jiao watching fireworks, receiving red
envelopes,holding lanterns in hand and setting off firecrackers Thinking questions: 1.What does the term'culture'or culture usually mean to you?What is the typical element of Chinese Spring Festival to you? 2.What kind of human behavior may cause misunderstandings in cross-cultural business communication? Lesson4 Class hours:4th week,2 lessons in tota Teaching content avoiding cultural misunderstanding First quarter Aspects of culture High-context and low-context culture Second quarte Cases for discussion Cultural differences Cultural dimensions Teaching Cases of advertisement:Pepsi's advertising and marketing essay word"Bring the“乐”home". Thinking questions: 1.Why is the concept of'culture'important and useful?What does"" represent in Chinese traditional culture? 2.How is the mainstream American culture different from other traditional cultures,such as eastem cultures? Lesson5 Class hours:5th week,2 lessons in tota Teaching content First quarter Cultural values Models of culture
6 envelopes, holding lanterns in hand and setting off firecrackers Thinking questions: 1. What does the term ‘culture’ or culture usually mean to you? What is the typical element of Chinese Spring Festival to you? 2. What kind of human behavior may cause misunderstandings in cross-cultural business communication? Lesson 4 Class hours: 4th week, 2 lessons in total Teaching content avoiding cultural misunderstanding First quarter Aspects of culture High-context and low-context culture Second quarter Cases for discussion Cultural differences Cultural dimensions Teaching Cases of advertisement: Pepsi's advertising and marketing essay word "Bring the “乐” home". Thinking questions: 1. Why is the concept of ‘culture’ important and useful? What does “乐” represent in Chinese traditional culture? 2. How is the mainstream American culture different from other traditional cultures, such as eastern cultures? Lesson 5 Class hours: 5th week, 2 lessons in total Teaching content First quarter Cultural values Models of culture