第一节2.1 L.主要内容Main contents a)Explain how the political system and government policy affect the organisation. b)Describe the sources of legal authority,including supra-national bodies,national and regional governments. c)Explain how the law protects the employee and the implications of employment for the manager and the organisation. d)Identify the principles of data protection and security. e)Explain how the law promotes and protects health and safety in the workplace. f)Recognize the responsibility of the individual and organisation for compliance with laws on data protection,security and health and safety g)Outline principles of consumer protection such as sale of goods and simple contract. 2.基本概念和知识点Basic concepts Political factors,laws,contracts,consumer protection 3.问题与应用applications Whatever the overall strategic management method used,no organisation is likely to achieve fails to take the characterisi of whic it operates. Government policy influences,the framework of laws,industry structure andcertain operational issues Political instability is a cause of risk.Different approaches to the apply in different Interational trade is subiect to a further laver of internationallaw and regulation. Much legislation (and not enough knowledge)has been aimed at the idea of 'employmentprotection.As a result,all forms of termination of employment must be treated with great care.Privacy is the right of the individual not to suffer unauthorized disclosureo information.The(UK)DataProtection Act 19 protects individuals about whom data is held.Both manual andcomputerised information must comply with the Act. People should be able to be confident that they will not be exposed to excessive risk when they are atwork.This means that risk and danger must be actively managed. A contract is a legally binding agreement 第二节82.2 .主要内容Main contents a)Explain the medium and long-term effects of social and demographic trends on business outcomes and the economy b)Describe the impact of changes in social structure.values.attitudes and tastes on the organisation c)Identify and explain the measures that governments may take in response to the medium and long-term impact of demographic change. 2.基本概念和知识点Basic concepts 6
6 第一节§2.1 1. 主要内容 Main contents a) Explain how the political system and government policy affect the organisation. b) Describe the sources of legal authority, including supra-national bodies, national and regional governments. c) Explain how the law protects the employee and the implications of employment legislation for the manager and the organisation. d) Identify the principles of data protection and security. e) Explain how the law promotes and protects health and safety in the workplace. f) Recognize the responsibility of the individual and organisation for compliance with laws on data protection, security and health and safety. g) Outline principles of consumer protection such as sale of goods and simple contract. 2.基本概念和知识点 Basic concepts Political factors, laws, contracts, consumer protection 3. 问题与应用 Questions and applications Whatever the overall strategic management method used, no organisation is likely to achieve its aims ifit fails to take into account the characteristics of the environment in which it operates. Government policy influences the economic environment, the framework of laws, industry structure andcertain operational issues. Political instability is a cause of risk. Different approaches to the politicalenvironment apply in different countries. International trade is subject to a further layer of internationallaw and regulation. Much legislation (and not enough economic knowledge) has been aimed at the idea of 'employmentprotection'. As a result, all forms of termination of employment must be treated with great care.Privacy is the right of the individual not to suffer unauthorized disclosure of information.The (UK) DataProtection Act 1998 protects individuals about whom data is held. Both manual andcomputerised information must comply with the Act. People should be able to be confident that they will not be exposed to excessive risk when they are atwork. This means that risk and danger must be actively managed. A contract is a legally binding agreement. 第二节§2.2 1. 主要内容 Main contents a) Explain the medium and long-term effects of social and demographic trends on business outcomes and the economy. b) Describe the impact of changes in social structure, values, attitudes and tastes on the organisation. c) Identify and explain the measures that governments may take in response to the medium and long-term impact of demographic change. 2. 基本概念和知识点 Basic concepts
medium and long-term,demographic,sc structure,values,attitudes and tastes 3.问愿与应用Questions and applications Describe the impact of changes in social structure,values,attitudes and tastes on the organisation. Identify and explain the measures that governments may take in response to the medium and long-term impact of demographic change. 第三节S23 L.主要内容Main contents a)Explain the potential effects of technological change on the and strategy: b)Describe the impact of information technology and information systems development on business processes. 2,基本概念和知识点Basic concepts Downsizing,Delayering.Outsourcing 3.问题与应用Questions and applications Information systems and information technology have played a significant role in the development of themoden business environment organisation hierarchies andwidening spans of control. Other effects ofITonorganisationsinclud -Routine processing (bigger volumes,greater speed,greater accuracy) -Digital information and record keeping -New skills required and new ways of working Reliance on IT -New methods of communication and of providing customer service Interoperability (encourages collaboration across organisation boundaries)and open systems -The view of information as a valuable resource -The view of information as a commodity which can be bought,sold or exchanged ('informationmarket') 第四节2.4 1.主要内容Main contents a)List ways in which the businesses can affect or be affected by its physical environmen b)Describe ways in which businesses can operate more efficiently and effectively to limit damage to the environment c)Identify the benefits of economic sustainability to stakeholders. 2.基本概念和知识点Basic concepts physical environment 3.问题与应用Questions and applications There is increasing concern about businesses'relationship with the natural environment. 7
7 medium and long-term, demographic, social structure, values, attitudes and tastes 3. 问题与应用 Questions and applications Describe the impact of changes in social structure, values, attitudes and tastes on the organisation. Identify and explain the measures that governments may take in response to the medium and long-term impact of demographic change. 第三节§2.3 1. 主要内容 Main contents a) Explain the potential effects of technological change on the organisation structure and strategy: b) Describe the impact of information technology and information systems development on business processes. 2.基本概念和知识点 Basic concepts Downsizing, Delayering, Outsourcing 3. 问题与应用 Questions and applications Information systems and information technology have played a significant role in the development of themodern business environment including encouraging the flattening of organisation hierarchies andwidening spans of control. Other effects of IT on organisationsinclude: – Routine processing (bigger volumes, greater speed, greater accuracy) – Digital information and record keeping – New skills required and new ways of working – Reliance on IT – New methods of communication and of providing customer service – Interoperability (encourages collaboration across organisation boundaries) and open systems – The view of information as a valuable resource – The view of information as a commodity which can be bought, sold or exchanged ('informationmarket') 第四节§2.4 1. 主要内容 Main contents a) List ways in which the businesses can affect or be affected by its physical environment. b) Describe ways in which businesses can operate more efficiently and effectively to limit damage to the environment. c) Identify the benefits of economic sustainability to stakeholders. 2.基本概念和知识点 Basic concepts physical environment 3. 问题与应用 Questions and applications There is increasing concern about businesses' relationship with the natural environment
Businesses maysuffer significant costs and a loss of reputation if problems arise. 第五节52.5 1.主要内容Main contents a)Identify a business's strengths,weaknesses opportunities and threats(SWOT)in amarket and the main soures of competitive advantage. b)Identify the main elements within Porter's value chain and explain the meaning of a value network c)Explain the factors or forces that influence the level of competitiveness in an industry or sector using Porter's five forces model. d)Describe the activities of an organisation that affect its competitiveness 2.基本概念和知识点Basic concepts SWOT.value chai.competitive forces 3.问题与应用applications The value chain describes those activities of the organisation that add value to purchased inputsPrimary activitiesare involved in the production of goods and services.Support activities providenecessary assistance.Linkages are the relationships between activities Managing the value chain,which inudes relationships with outside bea source of strategic advantage.The competitive environment is structured by five forces. barriers to enry.substitute products thebargaining power of customers.the bargaining power of suppliers:competitive rivalry i)Purchasing ii)Production im）Marketing iv)Service (三)思考与实践Chapter questions and practices (1) For example,a haulage firm might monitor the following factors. Political .Fuel tax .Government steps to reduce pollution from ories .Congestion charges in cities .Plans to build new roads .Road blockades due to strikes(e.g.in France) .State of the economy-a downturn would result in less trade Fuel is amajor cost movements will be seen as significant Most hauliers borrow to purchase trucks,rate would increase costs 8
8 Businesses maysuffer significant costs and a loss of reputation if problems arise. 第五节§2.5 1. 主要内容 Main contents a) Identify a business’s strengths, weaknesses opportunities and threats (SWOT) in a market and the main sources of competitive advantage. b) Identify the main elements within Porter’s value chain and explain the meaning of a value network c) Explain the factors or forces that influence the level of competitiveness in an industry or sector using Porter’s five forces model. d) Describe the activities of an organisation that affect its competitiveness: 2. 基本概念和知识点 Basic concepts SWOT, value chai, competitive forces 3. 问题与应用 Questions and applications The value chain describes those activities of the organisation that add value to purchased inputs.Primary activities are involved in the production of goods and services. Support activities providenecessary assistance. Linkages are the relationships between activities. Managing the value chain,which includes relationships with outside suppliers, can be a source of strategic advantage.The competitive environment is structured by five forces: barriers to entry; substitute products; thebargaining power of customers; the bargaining power of suppliers; competitive rivalry. i) Purchasing ii) Production iii) Marketing iv) Service （三）思考与实践 Chapter questions and practices (1) For example, a haulage firm might monitor the following factors: Political •Fuel tax • Government steps to reduce pollution from lorries • Congestion charges in cities • Plans to build new roads • Road blockades due to strikes (e.g. in France) Economic • State of the economy – a downturn would result in less trade • Fuel is a major cost so oil price movements will be seen as significant • Most hauliers borrow to purchase trucks, so a rise in interest rate would increase costs
Social Predicted car numbers and usage would affect likelihood of traffic jams and hence journey times .Public concerns over safety could result in lorries being banned from certain routes or/and reductions in speed limits Technological Developments in route planning software ·Antitheft devices .Tracking systems to monitor driver hours Developments in tyre technology Competitive .Competitive rivalry from other hauliers .Threat from substitutes-eg.haulage by rail .Threat of new firms entering the market (2)Joe has found that a utility supplier has sold information about him to amarket research ompany.Is thisan issue of data? >Data protection-there is no indication of the market research firmobtaining the nformation through hackingorother underhand means. (3)Jane buys a television from After plc,an online retailer of homewares.When the television that the screen image isblurred and the remote control is faulty and does not work.Why is After ple likely to have breached loca sae of goods legislation? There are two probable reasons why Jane could argue that After plc hasbreached sale of goods legislation Firstly,she has bought the television based on the description given onAfter ple's website.As the television she has received is of adifferentmodel and size to the neshe ordered,the description given by After plcis inaccurate.naddition the television appears to be faulty or damaged.The goodscannot be said to be either of satisfactory quality or fit for the purpose ofviewing television programmes Jane should be able to return the item for a replacement or full refund. (4)Given increasing health concers there is pressure for somegovernments to legislate for more detailed food labelling Give anexample of one firm for whom this will be an opportunity and one forwhom this will be a threa Opportunity-food labelling specialists(!).sellers of high qualityunprocessed foods. Threats-smaller businesses which cannot afford expensive labelingtechnology. (5)The average price paid by first-time house buyers in the UK more thandoubled between 1998 and 2010.This has led to ashortage ofaffordable housing resulting in shortages of key staff such as nurses andteachers in many areas.To counter this,there have been national andlocal government initiatives to ensure that new housing developmentsinclude affordable housing What implications does this have for a house building firm?
9 Social • Predicted car numbers and usage would affect likelihood of traffic jams and hence journey times • Public concerns over safety could result in lorries being banned from certain routes or/and reductions in speed limits Technological • Developments in route planning software • Antitheft devices • Tracking systems to monitor driver hours • Developments in tyre technology Competitive • Competitive rivalry from other hauliers • Threat from substitutes – e.g. haulage by rail • Threat of new firms entering the market (2) Joe has found that a utility supplier has sold information about him to amarket research company. Is this an issue of data protection or datasecurity? ➢ Data protection – there is no indication of the market research firmobtaining the information through hacking or other underhand means. (3) Jane buys a television from After plc, an online retailer of homewares.When the television arrives, she discovers that it is a different model andsize to the one she ordered. She also finds that the screen image isblurred and the remote control is faulty and does not work.Why is After plc likely to have breached local sale of goods legislation? ➢ There are two probable reasons why Jane could argue that After plc hasbreached sale of goods legislation.Firstly, she has bought the television based on the description given onAfter plc's website. As the television she has received is of a differentmodel and size to the one she ordered, the description given by After plcis inaccurate.In addition, the television appears to be faulty or damaged. The goodscannot be said to be either of satisfactory quality or fit for the purpose ofviewing television programmes.Jane should be able to return the item for a replacement or full refund. (4) Given increasing health concerns there is pressure for somegovernments to legislate for more detailed food labelling. Give anexample of one firm for whom this will be an opportunity and one forwhom this will be a threat. ➢ Opportunity – food labelling specialists (!), sellers of high qualityunprocessed foods. Threats – smaller businesses which cannot afford expensive labelingtechnology. (5) The average price paid by first¬time house buyers in the UK more thandoubled between 1998 and 2010. This has led to a shortage ofaffordable housing resulting in shortages of key staff such as nurses andteachers in many areas. To counter this, there have been national andlocal government initiatives to ensure that new housing developmentsinclude affordable housing.What implications does this have for a house building firm?
>The initiatives will be viewed as threats to profitability as the firm willhave to rent out or sell propertiesat below the market rate.It may alsohave to reduce the pricesonothe houses in the development becauseof a perceived fall in their exclusivity. The trend may,however,present an opportunity.If competitors areunable or unwilling to meet the criteria setou for new developments,then the firm which can will gain approval on more planning applications. (四)教学方法与手段Teaching methods Lecturing,presentation in group,discussing and et al. (五)思政融入 1,企业发展与政治、法律、经济、环境、人文社会等因素紧密相关，引导学生建立全面 辩证的思想观。 2.案例分析滴滴快车海外上市天折：海外上市中企禁止境外审计的相关规定，鼓励学生 讨论这一规定的内在逻辑，引导学生树立正确的数据安全观。 3.2020年7月3日，《中华人民共和国数据安全法（草案）》全文在中国人大网公开征求 意见。提出国家将对数据实行分级分类保护、开展数据活动必须履行数据安全保护义 务承担社会责任等。组织学生学习《中华人民共和国数据安全法（草案）》，鼓励学生 积极提出对草案的修改意见，引导学生树立正确的数据安全观。 第三章Chapter3-The macro-economic environmen (一)目的与要求Chapter learning objectivesand requirements 教学目标 1)Define macro-economic policy and explain its objectives 2)Explain the main determinants of the level of business activity in the economy and how variations in the level of business activity affect individuals.households and businesses 3)Explain the impact of economic issues on the individual the household and the business 4)Describe the main types of economic poliey that may be implemented by government and supra-national bodies to maximise economic welfare. 5)Recognise the impact of fiscal and monetary policy measures on the individual,the household and businesses. 2.育人目标 通过本章学习，学生在了解微观经济学的基本原理后，对企业进行供给侧改革的政策 落实有所了解，树立远大目标，心怀家国，为我国经济建设而努力学习。 （二)教学内容Chapter learning contents 第一节3.1 1主要内容Main contents There is a circular flow of income inan,which means that expenditure.output and income willall have the same total value.The economy is rarely in a stable state because of 10
10 ➢ The initiatives will be viewed as threats to profitability as the firm willhave to rent out or sell properties at below the market rate. It may alsohave to reduce the prices on other houses in the development becauseof a perceived fall in their exclusivity. The trend may, however, present an opportunity. If competitors areunable or unwilling to meet the criteria set out for new developments,then the firm which can will gain approval on more planning applications. （四）教学方法与手段 Teaching methods Lecturing，presentation in group，discussing and et al. （五）思政融入 1. 企业发展与政治、法律、经济、环境、人文社会等因素紧密相关，引导学生建立全面 辩证的思想观。 2. 案例分析滴滴快车海外上市夭折：海外上市中企禁止境外审计的相关规定，鼓励学生 讨论这一规定的内在逻辑，引导学生树立正确的数据安全观。 3. 2020 年 7 月 3 日，《中华人民共和国数据安全法（草案）》全文在中国人大网公开征求 意见。提出国家将对数据实行分级分类保护、开展数据活动必须履行数据安全保护义 务承担社会责任等。组织学生学习《中华人民共和国数据安全法（草案）》，鼓励学生 积极提出对草案的修改意见，引导学生树立正确的数据安全观。 第三章 Chapter 3--The macro-economic environment （一）目的与要求 Chapter learning objectivesand requirements 1. 教学目标 1) Define macro-economic policy and explain its objectives. 2) Explain the main determinants of the level of business activity in the economy and how variations in the level of business activity affect individuals, households and businesses. 3) Explain the impact of economic issues on the individual, the household and the business: 4) Describe the main types of economic policy that may be implemented by government and supra-national bodies to maximise economic welfare. 5) Recognise the impact of fiscal and monetary policy measures on the individual, the household and businesses. 2. 育人目标 通过本章学习，学生在了解微观经济学的基本原理后，对企业进行供给侧改革的政策 落实有所了解，树立远大目标，心怀家国，为我国经济建设而努力学习。 （二）教学内容 Chapter learning contents 第一节§3.1 1. 主要内容 Main contents There is a circular flow of income in an economy, which means that expenditure, output and income willall have the same total value.The economy is rarely in a stable state because of