James A.O'Brien Introduction to Information Systems Eleventh Edition 6 Strategic Uses of Information Technology Im proving Promote Locking in Strategy Business Business Customers Process Innovation and Suppliers IT Role Use IT to Use IT to -Use IT to reduce costs create new improve quality of doing products or .Use IT to link business services business to customers and suppliers Create New Maintain Valuable Outcome Enhance Business Customers and Efficiency Opportunities Relationships
James A. O’Brien Introduction to Information Systems Eleventh Edition 6 Strategic Uses of Information Technology Improving Business Process Promote Business Innovation Locking in Customers and Suppliers Use IT to reduce costs of doing business •Use IT to improve quality •Use IT to link business to customers and suppliers Use IT to create new products or services Enhance Efficiency Create New Business Opportunities Maintain Valuable Customers and Relationships Strategy IT Role Outcome
James A.O'Brien Introduction to Information Systems Eleventh Edition Strategic Uses of Information Technology Raise Build a Build a Strategy Barriers Strategic IT Strategic to Entry Platform Information Base IT Role Increase Leverage Use IT to amount of investment in provide investment or IS resources information to complexity of from operat- support firm's IT needed to ional uses to competitive compete strategic uses strategy Create New Enhance Outcome Increase Business Organizational Market Share Opportunities Collaboration
James A. O’Brien Introduction to Information Systems Eleventh Edition 7 Strategic Uses of Information Technology Raise Barriers to Entry Build a Strategic IT Platform Build a Strategic Information Base Increase amount of investment or complexity of IT needed to compete Use IT to provide information to support firm’s competitive strategy Leverage investment in IS resources from operational uses to strategic uses Increase Market Share Create New Business Opportunities Enhance Organizational Collaboration Strategy IT Role Outcome