Marketer Frequently Asked Questions 15 questions(p5) 清华大学经济管理学院胡左浩
清华大学经济管理学院 胡左浩 Marketer Frequently Asked Questions 15 questions (p5)
1, How can we spot and choose the right market segment(s) to serve? 2. How can we differentiate our offering from competitive offering? 3, How should we respond to customers who press us for a lower price 清华大学经济管理学院胡左浩
清华大学经济管理学院 胡左浩 1, How can we spot and choose the right market segment(s) to serve? 2, How can we differentiate our offering from competitive offering? 3, How should we respond to customers who press us for a lower price?
How can we compete against lower-cost, lower-price competitors from here and abroad? 5, How can we compete against high-tech, high-quality competitors from here and abroad? 6. How far can we go in customizing our offering for each customer 清华大学经济管理学院胡左浩
清华大学经济管理学院 胡左浩 4, How can we compete against lower-cost, lower-price competitors from here and abroad? 5, How can we compete against high-tech, high-quality competitors from here and abroad? 6, How far can we go in customizing our offering for each customer?
7, What are the major ways in which we can grow our business? 8, How can we build stronger brands customer acquisition o 9. How can we reduce the cost of 10, How can we keep our customers loyal for a longer period 清华大学经济管理学院胡左浩
清华大学经济管理学院 胡左浩 7, What are the major ways in which we can grow our business? 8, How can we build stronger brands? 9, How can we reduce the cost of customer acquisition? 10, How can we keep our customers loyal for a longer period?
11, How can we tell which customers are more important? 12. How can we measure the payback from advertising, sales promotion, and public relations? 13, How can we improve sales force productivity? 清华大学经济管理学院胡左浩
清华大学经济管理学院 胡左浩 11, How can we tell which customers are more important? 12, How can we measure the payback from advertising, sales promotion, and public relations? 13, How can we improve sales force productivity?