Typical Questions for a planning process Which products(areas)are doing well, which ones arent? Why? How well do I reach my customers with my product/my program? How important is a certain area for my total list? How costly and time consuming is this area? Am I market leader? Where? With what? Do I have a supporting program(e.g. journals)? What do i need to do to become market leader in a certain area? What would happen, if I stopped publishing in a certain area? Revenue? Profitability? Image? How does a certain area fit together with my whole strategy
! 11 ▪ Which products (areas) are doing well, which ones aren‘t? Why? ▪ How well do I reach my customers with my product/my program? ▪ How important is a certain area for my total list? ▪ How costly and time consuming is this area? ▪ Am I market leader? Where? With what? ▪ Do I have a supporting program (e.g. journals)? ▪ What do I need to do to become market leader in a certain area? ▪ What would happen, if I stopped publishing in a certain area? Revenue? Profitability? Image? ▪ How does a certain area fit together with my whole strategy? Typical Questions for a planning process
Strategic Planning Strategic planning/management is defined as The process whereby managers establish an organisation's long term direction The process whereby specific objectives are set Developing strategies to achieve these objects The aims of strategic planning/management are To help the organisation to achieve a competitive advantage The special edge that permits an organisation to manage environmental influences better than ist competitors do To ensure long term success for the organisation
! 12 Strategic Planning Strategic planning/management is defined as ▪ The process whereby managers establish an organisation‘s long term direction ▪ The process whereby specific objectives are set ▪ Developing strategies to achieve these objects The aims of strategic planning/management are ▪ To help the organisation to achieve a competitive advantage ▪ The special edge that permits an organisation to manage environmental influences better than ist competitors do ▪ To ensure long term success for the organisation
Strategic Planning Your business strategy Defines your position in the market place Distinguishes you from your competition Determines your market identit Reflects the core values of your business Drives what actions you must take to maintain and support your competitive advantage
! 13 Strategic Planning Your business strategy ▪ Defines your position in the market place ▪ Distinguishes you from your competition ▪ Determines your market identity ▪ Reflects the core values of your business ▪ Drives what actions you must take to maintain and support your competitive advantage
Benefits of Strategic Planning Clearly defines the purpose of the organization and to establishes realistic goals and objectives consistent with that mission in a defined time frame within the organization's capacity for implementation Communicates those goals and objectives to the organizations constituents Develops a sense of ownership of the plan Ensures the most effective use is made of the organizations resources by focusing the resources on the key priorities Provides a base from which progress can be measured and establishes a mechanism for informed change when needed Bringing together of everyone's best and most reasoned efforts have important value in building a consensus about where an organization is going
! 14 Benefits of Strategic Planning ▪ Clearly defines the purpose of the organization and to establishes realistic goals and objectives consistent with that mission in a defined time frame within the organization’s capacity for implementation. ▪ Communicates those goals and objectives to the organization’s constituents. ▪ Develops a sense of ownership of the plan. ▪ Ensures the most effective use is made of the organization’s resources by focusing the resources on the key priorities. ▪ Provides a base from which progress can be measured and establishes a mechanism for informed change when needed. ▪ Bringing together of everyone’s best and most reasoned efforts have important value in building a consensus about where an organization is going
Benefits of Strategic Planning Provides clearer focus of organization, producing more efficiency and effectiveness Bridges staff and board of directors Builds strong teams in the board and the staff Produces great satisfaction among planners around a common VISIon Increases productivity from increased efficiency and effectiveness Solves major problems
! 15 ▪ Provides clearer focus of organization, producing more efficiency and effectiveness ▪ Bridges staff and board of directors ▪ Builds strong teams in the board and the staff ▪ Produces great satisfaction among planners around a common vision ▪ Increases productivity from increased efficiency and effectiveness ▪ Solves major problems Benefits of Strategic Planning