Strategic Planning Vision Mission Company Values Company Goals Develop Strategy Action Plans to implement strategy
! 16 Vision Mission Company Goals Develop Strategy Company Values Action Plans to implement strategy Clarity Adjustment Strategic Planning
The vision Every organization has a destiny: a deep purpose that expresses the organization ' s reason for existence Visions exist on different levels of the organization's identity. Every telephone organization, for example, is tied to the original vision of Graham Bell -to provide a tool for universal communication Many members of the organization have a collective sense of its underlying purpose-but in day-to-day operations those visions are often obscured. To become more aware of an organization,s vision, one must ask the members and learn to listen for their answers People sometimes say that it is pointless to develop a sense of purpose for a company. There already is a purpose: To maximize return on investment to shareholders. "Obviously, making money is important. But to confuse the essential requirement for advancing in the game with the deeper rationale, is a profound confusion. Focusing on the purpose of making money at the expense of other purposes, will naturally distract an organization's competitive advantage (P. Senge
! 17 The Vision ▪ "Every organization has a destiny: a deep purpose that expresses the organization's reason for existence. Visions exist on different levels of the organization's identity. Every telephone organization, for example, is tied to the original vision of Graham Bell - to provide a tool for universal communication. Many members of the organization have a collective sense of its underlying purpose - but in day-to-day operations those visions are often obscured. To become more aware of an organization's vision, one must ask the members and learn to listen for their answers. People sometimes say that it is pointless to develop a sense of purpose for a company. There already is a purpose: "To maximize return on investment to shareholders." Obviously, making money is important. But to confuse the essential requirement for advancing in the game with the deeper rationale, is a profound confusion. Focusing on the purpose of making money at the expense of other purposes, will naturally distract an organization's competitive advantage." (P. Senge)
The vision A vision is an over-riding idea of what the organization should be It often it reflects the dream of the founder or leader your company's vision could be, for example, to be "the largest producer of management literature in the US", the maker of the finest chocolate candies in London ,or the management consultant of choice for non-profit organizations in Germany. " A vision must be sufficiently clear and concise that everyone in the organization understands it and can buy into it with passion A Vision should be presented as a picture of the business in three or more years time in terms of its likely physical appearance, size activities etc Answer the question: if someone from Mars visited the business what would they see (or sense)? Consider its future products, markets, customers processes, location, staffing etc
! 18 The Vision ▪ A vision is an over-riding idea of what the organization should be. It often it reflects the dream of the founder or leader. Your company's vision could be, for example, to be "the largest producer of management literature in the US", "the maker of the finest chocolate candies in London", or "the management consultant of choice for non-profit organizations in Germany." A vision must be sufficiently clear and concise that everyone in the organization understands it and can buy into it with passion. ▪ A Vision should be presented as a picture of the business in three or more years time in terms of its likely physical appearance, size, activities etc. Answer the question: "if someone from Mars visited the business, what would they see (or sense)?" Consider its future products, markets, customers, processes, location, staffing etc
The vision The vision describes a future identity and the Mission describes why it will be achieved a vision contains the following elements capitalizes on core competencies it is inspiring it is clear and unambiguous paints a vivid picture describes a bright future(futurecasting) is easy to remember formulates realistic and achievable aspirations is aligned with organizational values and culture -it is short
! 19 The Vision ▪ The Vision describes a future identity and the Mission describes why it will be achieved. ▪ A vision contains the following elements – capitalizes on core competencies – it is inspiring – it is clear and unambiguous – paints a vivid picture – describes a bright future (futurecasting) – is easy to remember – formulates realistic and achievable aspirations – is aligned with organizational values and culture – it is short
Examples for a vision Bill gates There will be a personal computer on every desk running Microsoft software McGraw hill Our mission is to provide essential information and insight that help individuals, markets and societies perform to their potential Pfizer We will become the world's most valued company to patients customers, colleagues, investors, business partners, and the communities where we work and live
! 20 Examples for a Vision ▪ Bill Gates: There will be a personal computer on every desk running Microsoft software. ▪ McGraw Hill: Our mission is to provide essential information and insight that help individuals, markets and societies perform to their potential. ▪ Pfizer: We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live