Key aspects of the German market for publishing Numer of customers Germar appr. 7200 bookselling outlets Luxembourg Hamt 4700 organized appr. 24 booksellers Booksellers Austria Heidelberg Forth . Erlangen appr. 1000 booksellers Switzerland asbury appr. 240 Booksellers German speaking Northern Italy appr 20 Booksellers
! 6 Key aspects of the German market for publishing Numer of customers Germany appr. 7200 bookselling outlets 4700 organized booksellers Austria appr. 1000 booksellers Switzerland appr. 240 Booksellers German speaking Northern Italy appr. 20 Booksellers Luxembourg appr. 24 Booksellers
But: No matter how special the market looks the fundamentals of strategic planning are applied the same way all over the world, and not only in publishing
! 7 But: No matter how special the market looks, the fundamentals of strategic planning are applied the same way all over the world, and not only in publishing
The day today 1. Strategic Planning -overview 2. Vision /Mission 3. Company Values /Company Goals 4. SWOT Analysis 5. Environmental Analysis 6. Market Analysis 7. Customer Target Groups 8. Competitor Analysis 9. Potential Analysis 10.Action Plans
! 8 The day today 1. Strategic Planning – overview 2. Vision /Mission 3. Company Values / Company Goals 4. SWOT Analysis 5. Environmental Analysis 6. Market Analysis 7. Customer Target Groups 8. Competitor Analysis 9. Potential Analysis 10.Action Plans
Situation of the book market in the segment of non-trade publishing The national market has already undergone and will continue to undergo drastic changes in the coming years More competition by national and international- mostly well capitalized companies Further development of distribution channels and technologⅰes National cons olidation forced by the national economic situation Ensuring the financing of publishers becomes more and more difficult
! 9 Situation of the book market in the segment of non-trade publishing ▪ More competition by national and international – mostly well capitalized companies. ▪ Further development of distribution channels and technologies ▪ National consolidation forced by the national economic situation. ▪ Ensuring the financing of publishers becomes more and more difficult. The national market has already undergone and will continue to undergo drastic changes in the coming years: :
Requirements In order to be ready for the challenges, publishers must adapt the new situation. KPMG sees especially the following items as critical Ensuring the content quality and thereby reaching or keeping the market leadership in subsegments or topics(reach the must have-status") Also connected to possibly necessary and consequent reassessment of the portfolio Enhance existing technologies to create new distribution channels in order to provide contents in a timely and up to date manner(e. g online) Improve equity base to become more independent of outside financing Source: KPMG corporate finance
! 10 Requirements ▪ Ensuring the content quality and thereby reaching or keeping the market leadership in subsegments or topics (reach the „musthave-status“) ▪ Also connected to possibly necessary and consequent reassessment of the portfolio. ▪ Enhance existing technologies to create new distribution channels in order to provide contents in a timely and up to date manner (e.g. online) ▪ Improve equity base to become more independent of outside financing. Source: KPMG corporate finance In order to be ready for the challenges, publishers must adapt to the new situation. KPMG sees especially the following items as critical: