ReadingPost-readingFurtherReadingLearningObjectivesPre-reading6.UsesecondpersonUse the second person"you"in your writing to speak directly to the reader. This helpskeep thetone of yourwriting conversational, and it will help your readerfeel as if you wrotethepiecespecificallyforthem7.ListaproblemOne effective strategy for persuading your readerto consider your product or serviceistoidentifyaproblemtheymaybefacingthatyourproductorservicesolves.Clearlydescribethecustomer'spainpointandhighlighttheannoyanceofdealingwiththeissue8.Share a solutionAfteridentifyingthecustomer's problem,sharehowyour company'sproduct or servicesolvesthat problem.Bedescriptiveand highlight thehappiness,joy,relieforother emotionsthecustomerwill feelafterthey'veresolvedtheirpainpoint
Learning Objectives Pre-reading Reading Post-reading Further Reading 6. Use second person Use the second person “you” in your writing to speak directly to the reader. This helps keep the tone of your writing conversational, and it will help your reader feel as if you wrote the piece specifically for them. 7. List a problem One effective strategy for persuading your reader to consider your product or service is to identify a problem they may be facing that your product or service solves. Clearly describe the customer’s pain point and highlight the annoyance of dealing with the issue. 8. Share a solution After identifying the customer’s problem, share how your company’s product or service solves that problem. Be descriptive and highlight the happiness, joy, relief or other emotions the customerwill feel after they’ve resolved their pain point
ReadingPost-reading FurtherReadingLearning ObjectivesPre-reading9.Describeyour productProvidea descriptionoftheproduct orservicefor thecustomer.Thissectionshould sharehighlights rather than an extensive description.You want to encourage the customer tocontinue reading,soconsidertryingthe product orservice descriptiondirectlytothenarrativeof the rest of the writing.10.HighlightyourcompetitiveadvantageEnsureyousharetheuniquesellingpointyourproductorserviceoffersthecustomer.Youwant to persuade them that your product or service is better than any other they couldpurchase.Insteadofaddressingcompetitors,focusonwhyyou（在互联网或网站上）导航tofind your way around on theconsumer.Internet or on a particular11.LinktothewebsitewebsiteIf you're going to post your piece online, ensure you include links to you company'synavigatetothewebsite and product or service page in your writing, so customers can easilynotentiallymakeanimmediatepurchaseannropriatenageandr
Learning Objectives Pre-reading Reading Post-reading Further Reading 9. Describe your product Provide a description of the product or service for the customer. This section should share highlights rather than an extensive description. You want to encourage the customer to continue reading, so consider trying the product or service description directly to the narrative of the rest of the writing. 10. Highlight your competitive advantage Ensure you share the unique selling point your product or service offers the customer. You want to persuade them that your product or service is better than any other they could purchase. Instead of addressing competitors, focus on why your item is the best option for the consumer. 11. Link to the website If you're going to post your piece online, ensure you include links to your company’s website and product or service page in your writing, so customers can easily to the appropriate page and potentially make an immediate purchase. navigate （在互联网或网站上）导航to find your way around on the Internet or on a particular website
ReadingPost-reading Further ReadingLearningObjectives Pre-reading12.Keep paragraphs shortKeepyour paragraphs short and useheadings,subheadings,bullet points and other stylisticelements to help your reader quickly parse the information and gather the most importantdetailsandinformationfromyourwriting13.Include persuasivelanguageMakesureyourwritingisengagingandpersuasive.Thegoal isto convincereaders topurchase your product or service,so you should choosethe specific words and formattingcarefullyto maximizethe likmers.有趣的；令人愉快的；迷人的14.Addkeywordsinteresting orpleasantinawaythatattracts your attentionKeywords are an impoline traffic. If you're posting youradvertisement writing online,ensureyou're includingkeywordsthataprospective buyermightusewhen lookingfora solutiontotheirpainpoint whensearchingonline
Learning Objectives Pre-reading Reading Post-reading Further Reading 12. Keep paragraphs short Keep your paragraphs short and use headings, subheadings, bullet points and other stylistic elements to help your reader quickly parse the information and gather the most important details and information from your writing. 13. Include persuasive language Make sure your writing is and persuasive. The goal is to convince readers to purchase your product or service, so you should choose the specific words and formatting carefully to maximize the likelihood that they become customers. 14. Add keywords Keywords are an important element of attracting online traffic. If you’re posting your advertisement writing online, ensure you’re including keywords that a prospective buyer might use when looking for a solution to their pain point when searching online. 有趣的；令人愉快的；迷人的 interesting or pleasant in a way that attracts your attention engaging